Product/ brand Name Changes
#1
Scooby Regular
Thread Starter
Join Date: Jul 2002
Location: The land of Daisies and Bubbles!
Posts: 5,560
Likes: 0
Received 0 Likes
on
0 Posts
Product/ brand Name Changes
Just curious - we've seen several product name changes over the years in the UK:
Marathon - Snickers
Jif - Cif
Oil of Ulay - Oil of Olay
Opal Fruits - Starburst
Coco Pops - Choco Krispies (but they changed back again)
And now it looks like Abbey are grooming us for a name change to Santander in the same way HSBC did with Midland Bank.
So - are there any products or brands outside the UK that have changed their name to the UK version? Or is it always us that does the changing.....?
Marathon - Snickers
Jif - Cif
Oil of Ulay - Oil of Olay
Opal Fruits - Starburst
Coco Pops - Choco Krispies (but they changed back again)
And now it looks like Abbey are grooming us for a name change to Santander in the same way HSBC did with Midland Bank.
So - are there any products or brands outside the UK that have changed their name to the UK version? Or is it always us that does the changing.....?
#2
Scooby Regular
Join Date: Sep 2006
Location: Worthing..
Posts: 7,575
Likes: 0
Received 0 Likes
on
0 Posts
I think a few countries change, not just us, it's all globalisation, why have different packaging/names for lots of countries when you can have one global brand.
Having said that, "Santander" is a rubbish name for a bank.
Having said that, "Santander" is a rubbish name for a bank.
#6
Scooby Regular
Join Date: Jan 2005
Location: Cirencester
Posts: 890
Likes: 0
Received 0 Likes
on
0 Posts
My shotgun cartridges have changed from Viri to FOB,
mind you there are some wierd names for the same things abroad. a Crunchie bar in New Zealand is 'Hokey Pokey' ffs
mind you there are some wierd names for the same things abroad. a Crunchie bar in New Zealand is 'Hokey Pokey' ffs
#7
Trending Topics
#8
Scooby Regular
Join Date: Dec 2001
Location: Arborfield, Berkshire
Posts: 12,387
Likes: 0
Received 0 Likes
on
0 Posts
But some as you say are the result of a takeover whilst others are just rebranding in the hope of more sales (unless Ive missed something).
Marathon to Snickers is the one that everyone remembers. I for one used to like Mars and am sure it was king of chocolate bars when I was a kid but cant remember the last time I bought one. Id always pick a snickers these days.
On the subject of starburst - does anyone remember starburst joosters? They dont seem to make them any more which is a shame as they were terribly moreish
Simon
Marathon to Snickers is the one that everyone remembers. I for one used to like Mars and am sure it was king of chocolate bars when I was a kid but cant remember the last time I bought one. Id always pick a snickers these days.
On the subject of starburst - does anyone remember starburst joosters? They dont seem to make them any more which is a shame as they were terribly moreish
Simon
#10
Scooby Senior
Join Date: Aug 2002
Location: 52 Festive Road
Posts: 28,311
Likes: 0
Received 0 Likes
on
0 Posts
#12
Scooby Regular
Join Date: Dec 2005
Location: sweating my ass off in a busy kitchen
Posts: 563
Likes: 0
Received 0 Likes
on
0 Posts
Not a name change but can some one please tell me why they stopped making wisper bars!! they were awsome! think they got replaced with dairy milk bubblie which is gash.
#14
Scooby Regular
Join Date: Oct 2004
Location: essex, then chongqing, china and now essex again
Posts: 2,568
Received 0 Likes
on
0 Posts
#15
Scooby Regular
Join Date: Oct 2004
Location: essex, then chongqing, china and now essex again
Posts: 2,568
Received 0 Likes
on
0 Posts
treats were the chocolate covered peanuts weren't they? peanut m&m's are the closest replacement AFAIK. minstrels became galaxy minstrels (no peanuts though)
Last edited by richardg; 25 July 2007 at 10:30 AM. Reason: because chocolate covered peanuts make more sense than peanut covered chocolates ;-)
#17
Scooby Regular
Join Date: Oct 2004
Location: essex, then chongqing, china and now essex again
Posts: 2,568
Received 0 Likes
on
0 Posts
don't think so - weren't tutti frutti's more chewy than skittles? skittles have a harder shell i think
Last edited by richardg; 25 July 2007 at 10:32 AM. Reason: because i'm having trouble typing today
#19
Scooby Regular
Join Date: Sep 2006
Location: Worthing..
Posts: 7,575
Likes: 0
Received 0 Likes
on
0 Posts
#21
Scooby Regular
Join Date: Sep 2006
Location: Worthing..
Posts: 7,575
Likes: 0
Received 0 Likes
on
0 Posts
#22
Scooby Regular
Join Date: Oct 2004
Location: Parts Unknown (even to me!)
Posts: 1,964
Likes: 0
Received 0 Likes
on
0 Posts
#25
Scooby Senior
Lynx (deodorant) is called 'Axe' in the rest of Europe, but can't see it being adopted in the UK unless they want to associate the brand with chopping wood! []
THE AXE EFFECT
THE AXE EFFECT
#26
Scooby Regular
Join Date: May 2004
Location: Ascended to the next level
Posts: 7,498
Likes: 0
Received 0 Likes
on
0 Posts
At one point Grundig used rebranded Philips products, however that was whilst Philips had shares in Grundig.
Grundig Digiboxes were rebranded to Thomson after Grundig went bump.
Bush, Alba, Goodmans and Grundig are a mix of technology sourced from various other companies such as Samsung and Philips. And products under Alba/Bush/Goodmans/Grundig are common units that are rebranded for their aimed market.
Indeed, its of no coincidence that a Philips remote control will operate some Bush TVs.
Although this more to do with company politics and finances, rebranding usually is done with the consumer in mind, sometimes if the name translates to something untowards in the country its sold in.
I mean, anyone remember "Homo" washing powder?
And they may also be changed as part of global harmonisation of a product brand. Banco Santander obviously has that goal set in their sights.
Grundig Digiboxes were rebranded to Thomson after Grundig went bump.
Bush, Alba, Goodmans and Grundig are a mix of technology sourced from various other companies such as Samsung and Philips. And products under Alba/Bush/Goodmans/Grundig are common units that are rebranded for their aimed market.
Indeed, its of no coincidence that a Philips remote control will operate some Bush TVs.
Although this more to do with company politics and finances, rebranding usually is done with the consumer in mind, sometimes if the name translates to something untowards in the country its sold in.
I mean, anyone remember "Homo" washing powder?
And they may also be changed as part of global harmonisation of a product brand. Banco Santander obviously has that goal set in their sights.
Last edited by Shark Man; 26 July 2007 at 01:22 PM.
#29
It used to be great watching her from a distance with my mates. Me doing the **** commentating "Oh yeh baby, go deeper.." whilst watching her work the bar.
She'd have made a good girlfriend at the time
Nick
#30
Scooby Regular
Corus is one that made me smile
Apparently this new name summed up what the 'brand' was all about, you can just imagine the meeting:
"Hey guys, we need a new name"
"What do owe do?"
"Well we're British"
"And we make steel"
"I know! How about, Corus?"
WTF
If there's one word that makes me seethe more than any it's that word 'Brand'