Tidgy

https://uk.yahoo.com/movies/will-smi...881957411.html

so let me get this right, the film made twice what it cost, so a cool 100% profit, yet it was a failure?

Is he deluded or summit? 99.9999% of companies would kill to make 100% profit.

Kwik

iTrader: (10)

Maybe Clarkson will ask the same question.

Carnut

Does he not just mean he didn't like the film rather than the money.

ditchmyster

iTrader: (7)

I like Will Smith, but he does sound a bit like he's got his head up his ****.

neil-h

What you're doing here is judging his comments based on your own benchmarks. Like it or not, against his previous achievements that is a failure. He's not basing his comments on the fact that a cake shop in Gravesend might stuggle to make 30% profit.

jonc

I think he's more embarrassed since the film which was co-produced by himself and his wife and also stars himself and his son was panned by critics as a failed vanity project.

Tidgy

i supose thats food for thought

RoShamBo

iTrader: (1)

What a film costs to make (priduction cost) and what it takes at the box office is not a clear cut way of saying it was a success or not financially.
Print and Advertising costs (P&A) alone are 50-60% of production costs.

So a 100m production cost plus 50m P&A cost suddenly makes a film that takes 200m virtually unprofitable.

daveyj

iTrader: (1)

He could have given back 75% of his pay if he was that worried about margins and still earned well. What's he on? $20M a film?!

lozgti1

Bloody hell! Money in those films!