New Vectra Ad slagging off......
Okay, and I quote:
Name: Tim Oldland
Could you please tell me what Vauxhall is doing with its current ad campaign? First the god-awful Griff Rhys-Jones ones, and now it humiliates a Hollywood actor in the dire Vectra 'courtroom' ads. Does it actually want people to buy its cars? Or is it just trying to appeal to the kind of mindless dullards that would buy a Vectra in the first place?
Answer from Sutcliffe:
Someone who knows about these things once told me that washing powder ads are all deliberately rubbish because the general public refuses to associate sharp ads with washing powders. Therefore it would be pointless making a snappy washing powder ad, because it wouldn't get the basic message accross. I think maybe the same thing applies to Vauxhalls advertising at the moment, though I don't reckon Ed Harris was told this when he signed up for the job.
There you go. Still buy Autocar this week though, fantastic Ferrari Enzo book free with it.
Beef
[Edited by beefola - 7/23/2002 2:52:01 PM]
Name: Tim Oldland
Could you please tell me what Vauxhall is doing with its current ad campaign? First the god-awful Griff Rhys-Jones ones, and now it humiliates a Hollywood actor in the dire Vectra 'courtroom' ads. Does it actually want people to buy its cars? Or is it just trying to appeal to the kind of mindless dullards that would buy a Vectra in the first place?
Answer from Sutcliffe:
Someone who knows about these things once told me that washing powder ads are all deliberately rubbish because the general public refuses to associate sharp ads with washing powders. Therefore it would be pointless making a snappy washing powder ad, because it wouldn't get the basic message accross. I think maybe the same thing applies to Vauxhalls advertising at the moment, though I don't reckon Ed Harris was told this when he signed up for the job.
There you go. Still buy Autocar this week though, fantastic Ferrari Enzo book free with it.
Beef
[Edited by beefola - 7/23/2002 2:52:01 PM]
I work for the company that created these ads... what can I say
Put the AD against any other brand and it would be great
Only problem is that vauxhalls are a ***** brand.. say no more.
{Edited to remove use of the P Word!. Please try to avoid it Adam. Thanks, Chris}
[Edited by ChrisB - 7/23/2002 3:17:42 PM]
Put the AD against any other brand and it would be great
Only problem is that vauxhalls are a ***** brand.. say no more.
{Edited to remove use of the P Word!. Please try to avoid it Adam. Thanks, Chris}
[Edited by ChrisB - 7/23/2002 3:17:42 PM]
I think not, adamm. Most of it is just BS, like the 'interactive driving system' and the 'corner braking thing' (my car has brakes at each corner, too
). The only genuinely original thing I've seen is the indicators that get louder, but that's hardly something to base an ad campaign on, is it?
). The only genuinely original thing I've seen is the indicators that get louder, but that's hardly something to base an ad campaign on, is it?
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