Got £112.89? Get an iPhone 4s
15 November 2011, 03:40 AM
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Got £112.89? Get an iPhone 4s
15 November 2011, 06:20 AM
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15 November 2011, 06:58 AM
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Fecking stupid article.
Next shock - raw materials to make a Porsche only cost £1,000 shocker
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15 November 2011, 07:25 AM
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I saw the post, I chuckled, I thought I'd share it in humor. You lot are a right grunpy bunch.
I'll be sure to up the game for my next attempt of humor.
I'll be sure to up the game for my next attempt of humor.
15 November 2011, 07:53 AM
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Not a particularly high mark-up when you consider VAT and all the other costs/cuts involved in getting a unit to an end consumer. Prior to reading this article, if you had asked me to guess how much it's raw materials cost to assemble I'd have come in at between £50-75.
15 November 2011, 08:05 AM
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OK, OK. It was a major fail, and i have been torn apart by you lot, now leave me alone 
As with everything, the money is in the research and development. materials will be cheap, so will producing the parts, but to get each part to a finished product is where the money is.
As with everything, the money is in the research and development. materials will be cheap, so will producing the parts, but to get each part to a finished product is where the money is.
15 November 2011, 08:11 AM
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A cupboard is priced on raw material of which there is a lot.
A piece of tech is usually relatively low cost in terms of raw materials (except for the blood minerals which are usually in minute quantities), the cost is in the design.
Manufacturing is the replication of design at marginal cost and the marginal cost falls dramatically given the numbers involved.
15 November 2011, 09:13 AM
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15 November 2011, 10:30 AM
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15 November 2011, 11:36 AM
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Well I laughed when I saw it 
I seem to remember that that breakdown of the 4 had it as a very expensive build, so this is interesting imo.
Still, premium price for a premium product they say
I seem to remember that that breakdown of the 4 had it as a very expensive build, so this is interesting imo.
Still, premium price for a premium product they say
15 November 2011, 12:53 PM
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15 November 2011, 02:06 PM
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People are missing the point here. It's worth whatever people perceive it to be, supply and demand and all that. If people will pay £500, £600, £700 for it then let them - the market sets the price. If Apple genuinely 'overpriced' it then the shelves would be full of these phones and guess what, they're not! I've done various 'sales' courses over the years and the best thing I've learnt (in my industry) is not to try and set a profit of 'cost + X%', but to see what the customer values the item at. In this case it's a lot more than a few percent. Good on Apple for producing a desirable product.
15 November 2011, 02:31 PM
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I agree, if people are willing to pay over the odds, sell to the fools. Same as people who pay 6x the face value for tickets. Mugs!
15 November 2011, 03:39 PM
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