darts_aint_sport

BBC NEWS | Business | Ford and Vauxhall raise UK prices

This to me defies logic. They are failing to sell any cars as it is, so they move to *raise* the price? I suppose it may make people consider the cars that are built in Britain to be better value which can only be a good thing though.

OllyK

I suspect it's because people are in part holding off waiting for an even better deal, if they see prices aren't going to get any cheaper and indeed are starting to go up again, they may jump on the bandwagon and buy. This of course assumes they can easily get their hands on credit or have the cash. I suspect most people are holding off on a new car in favour of building up an emergency nest egg or paying off the deby they already have. We'll have to see!

dpb

They can hardly drop them !

darts_aint_sport

Why? They aren't exactly making money sitting in the snow!

MJW

Obviously not content with selling 2 cars a month, sales prevention specialists at Ford and Vauxhall have decided to increase car prices (to Brits only, natch) because of the weak pound ..

BBC NEWS | Business | Ford and Vauxhall raise UK prices

Gear Head

iTrader: (2)

Hardly surprising really. It was only a matter of time.

stilover

So, an extra £1000 for a Mondeo????

Who is going to buy now? Bad enough before, but being asked to now fork out an extra grand?

boxst

Yes. I was thinking that EVERYTHING will go up in the coming months as a result of the weak pound.

Steve

PaulC72

The problem is Ford and Vauxhall increase prices, people will then consider other brands more who are offering better deals and are possibly just as reliable if not moreso, think Hyundai, who are producing some nice cars, expanding still and increasing the range.

I also think because they are also offering stupid part ex prices as well increasing will either kill them dead or certainly not improve the whole situation....and all this after all the help they are getting too.

SwissTony

iTrader: (19)

So hang on. They get a hefty handout from the govt to bail them out of the **** and then they increase their prices

ronjeramy

iTrader: (1)

Personaly I think Ford are over priced to start with

tanyatriangles

iTrader: (2)

They were just two of the many that charged insanely high prices to us in the UK, while using the excess profit to keep prices artificially low in Europe.
Others will follow suit, mark my words.

Butty

iTrader: (2)

Is this with immediate effect or when they've shifted the cheaper cars currently clogging up airfields, made two years ago when exchange rates were better?

I can probably guess the answer to this.......

tanyatriangles

iTrader: (2)

And you need actually ASK this question?

it's a bit like oil prices, up the same HOUR as a price hike for crude, down weeks after a fall in price because, "oil is bought on the future markets........."

Aye, right.........that's why BP just posted ANOTHER record profit last year, up a whacking 37% on the previous year.............oh, but they aren't profiteering, are they Sh*t Brown?

stuart n

Ford have just announced a 42% drop in US car sales in January......

Luan Pra bang

They would not have been pushing prices up if they had a choice, the strength of the euro has added 20% to the cost of any product sourced in europe as an absolute minimum. The model for pricing was set at a of Volume of sales and now that will not be met the current prices are guaranteeing a loss. Add in the massive extra costs to run a business and it is clear why prices have to go up.

AllanB

I'm surprised more product have not gone up in the IT field its prices rises daily weekly monthly you name it, seems to bee never ending

AllanB

jonc

Its all about supply and demand, high demand lower prices and low demand raise prices.....er.......no wait, that doesn't work.....

FlightMan

You're forgetting something. It's now a brave new world !

phil_wrx

iTrader: (2)

well me like most people at the moment are trying to save a nest egg up so i aint spending as much on other things. i heard a lot of electrical goods will be going up to.

Deep Singh

What did people expect? Living standards drop in a recession. Were people expecting that wages/bonuses/overtime would drop but prices would drop aswell so all would remain happy?

Thats not the way it works. Wages will drop, prices will rise. The value of our assets will drop and so our debt as a %age will rise (ie you now owe £100k on a house only worth £100k).

Our living standards will drop, that is a recession. I still don't think most people understand what is in store for us

tanyatriangles

iTrader: (2)

The simple answer is that both have parent companies in the USA, and both are in serious trouble.
We, in Europe,have been keeping both afloat for years, why should NOW be any different?