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what's another name for a "corporate message"

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Old 29 July 2004, 09:23 AM
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ScoobyDoo555
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Default what's another name for a "corporate message"

As topic sez - every company has a corporate purpose/message.

What's the proper was of describing this "message"?

It's on the tip of my tongue but just can't think what it is!!!

HELP!!!!

Dan
Old 29 July 2004, 09:25 AM
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Diablo
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vision
Old 29 July 2004, 09:25 AM
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ajm
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Mission Statement?
Old 29 July 2004, 09:25 AM
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MrShades
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"Mission Statement"....???
Old 29 July 2004, 09:26 AM
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bugger was just going to add that
Old 29 July 2004, 09:27 AM
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TelBoy
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Mission statement.
Old 29 July 2004, 09:27 AM
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tucker101uk
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doh you got there first. ****!
Old 29 July 2004, 09:30 AM
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ajm
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Old 29 July 2004, 09:31 AM
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Yeay!!!!! The power of ScoobyNet!!! "Mission Statement" - that's what I was trying to think of

Nice one chaps

DAn
Old 29 July 2004, 09:31 AM
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TelBoy
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Is it mission statement?
Old 29 July 2004, 09:43 AM
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Statement of mission?
Old 29 July 2004, 09:49 AM
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ajm
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Corporate Strapline?
Old 29 July 2004, 09:52 AM
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carl
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Mission Statement generator available here

e.g. "It is our mission to collaboratively build ethical infrastructures to stay competitive in tomorrow's world"
Old 29 July 2004, 10:49 AM
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Huge
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Bo!!ocks usually

Far too many 'Mission Statements' around now in my view. And most have nothing really underlying them anyhow.

Half the time I think that they're simply written because it's currently trendy to do so, not because the business actually believes in it.

Same goes for corporate 'values'.......

Hugh
Old 29 July 2004, 10:57 AM
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company/corperate objectives


All bulls**t

fetch me a shovel....theres a huge pile here that need shifting
Old 29 July 2004, 11:13 AM
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Hoppy
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You're all wrong. I think you'll find it's "Mission Statement"

Invariably bollox, especially when they go on about being "customer centric". Since when did customers ask for poor products/services and increased prices?

Glad there's nothing like that crap at my place

A truer mission statement from any successful business is more like "we'll screw you just as hard as we can because if we don't, some other bu99ers will."

Yours cynically,

Richard.
Old 29 July 2004, 11:17 AM
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ScoobyDoo555
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Just come back to this - LMFAO!!!!

welcome to "CynicNet

Dan
Old 29 July 2004, 11:24 AM
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CrisPDuk
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Cool

Originally Posted by ScoobyDoo555
Just come back to this - LMFAO!!!!

welcome to "CynicNet

Dan
RealistNet is probably more accurate
Old 29 July 2004, 11:35 AM
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fivepint
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No No No I have to disagree...



















it's a Mission Statement

Old 29 July 2004, 07:00 PM
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Branners
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I work for a US company and they are always going on about their 'elevator pitch', ie the speech you give some poor unfortunate when you trap them in a lift...

last day there tomorrow

JB
www.mkivsupra.net/bbs
www.supras.co.uk
Old 29 July 2004, 07:02 PM
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Leslie
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Do you mean one of those statements like "Working for the good of the people" , or "Defending the Country against crime".

I can only describe that sort of thing as totally naff and which convinces no one any more!

Les
Old 29 July 2004, 10:11 PM
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HankScorpio
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If you need one in a hurry....

http://www.dilbert.com/comics/dilber...eer/bin/ms.cgi

I got this on my second try...
"The customer can count on us to seamlessly supply error-free technology to allow us to dramatically foster market-driven infrastructures while promoting personal employee growth "
You can't beat that
Old 29 July 2004, 10:39 PM
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ScoobyDoo555
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Thanks chaps - all sorted now

Dan
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