Piracy helps us 'get more business'
01 February 2012, 12:10 AM
#1
Piracy helps us 'get more business'
Interesting take on it. : http://www.theregister.co.uk/2012/01...ct_us_is_fine/
A stark contrast to those who for example employed ACS law to chase down consumers.
It goes on to say that Rovio still takes actions against certain pirates, but instead of the blanket 'this is all bad bad bad and must be stopped at all costs'. appraoch. Its picking and choosing where and when to act if piracy is having a notable negative affect.
I presume their thinking runs along the lines of shareware; i.e free to distribute and promote as it gets their product 'out there' and noticed. But meanwhile the core product and brand (i.e the actual code) is still protected from those may use it to make money off it at the detriment to Rovio.
Music industry chiefs must have been pleased to hear that the maker of pig-squishing iPhone game Angry Birds has learned from its mistakes in combating piracy.
Contrasting the music industry's ignore-then-crush approach to piracy to his own softly-softly approach with Angry Birds, Rovio chief Mikael Hed told assembled music insiders at the Midem Music Conference in Cannes that things could have worked out better if they had only chilled out.
"We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy," Hed said in a speech reported by the Guardian.
He said: Piracy may not be a bad thing: it can get us more business at the end of the day...
... We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have.
If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow.
Contrasting the music industry's ignore-then-crush approach to piracy to his own softly-softly approach with Angry Birds, Rovio chief Mikael Hed told assembled music insiders at the Midem Music Conference in Cannes that things could have worked out better if they had only chilled out.
"We could learn a lot from the music industry, and the rather terrible ways the music industry has tried to combat piracy," Hed said in a speech reported by the Guardian.
He said: Piracy may not be a bad thing: it can get us more business at the end of the day...
... We took something from the music industry, which was to stop treating the customers as users, and start treating them as fans. We do that today: we talk about how many fans we have.
If we lose that fanbase, our business is done, but if we can grow that fanbase, our business will grow.
A stark contrast to those who for example employed ACS law to chase down consumers.
It goes on to say that Rovio still takes actions against certain pirates, but instead of the blanket 'this is all bad bad bad and must be stopped at all costs'. appraoch. Its picking and choosing where and when to act if piracy is having a notable negative affect.
I presume their thinking runs along the lines of shareware; i.e free to distribute and promote as it gets their product 'out there' and noticed. But meanwhile the core product and brand (i.e the actual code) is still protected from those may use it to make money off it at the detriment to Rovio.
Last edited by ALi-B; 01 February 2012 at 12:12 AM.
01 February 2012, 12:19 AM
#2
bit like S*Y satellite -- initially free : build a following : start introducing a 'small' fee : once hooked - take them up the a*s* !!!
(not too far removed from drug dealers really !!)
(not too far removed from drug dealers really !!)
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