Range Rover Evoque
#32
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Land Rover trying get in the up market mini SUV segment, by putting a chic twist on things. Think BMW X1/X3 or Audi Q3 or A3 all road.
The name says everything...Note the snobby stuff is called 'Range Rover', whilst the other more utilitarian stuff is called 'Land Rover'. This is a case in point example of brand engineering.
As a manufacture, LR's only mid-low end mass market vehicle is the Freelander, which is a bit fuddy duddy and mumsy. The name and image is marred by the cheap and nasty underpinnings (Austin Maestro-on-stilts) that the original version was developed from and teh kind of people who tend drive them. Even if the current one is actually a mondeo on stilts, it still holds a stigma to the badge snobs as being a little bit naff. The wannabe WAG doesn't want Plain Jane (mum of 2.5) has.
This leaves the Disco and Range Rover sport as the only other options, which is a big jump up in price and running costs and misses alot of the low-end market where the badge snob wannabe WAG types reside. Hence the Evoque; something classier than a Freelander, but with similar running costs.
They didn't have Vicky Peckham parading round it on press launches because of her looks or tastes - they clearly used her to make it become associated with WAGs and make it appeal more to its target market.
The name says everything...Note the snobby stuff is called 'Range Rover', whilst the other more utilitarian stuff is called 'Land Rover'. This is a case in point example of brand engineering.
As a manufacture, LR's only mid-low end mass market vehicle is the Freelander, which is a bit fuddy duddy and mumsy. The name and image is marred by the cheap and nasty underpinnings (Austin Maestro-on-stilts) that the original version was developed from and teh kind of people who tend drive them. Even if the current one is actually a mondeo on stilts, it still holds a stigma to the badge snobs as being a little bit naff. The wannabe WAG doesn't want Plain Jane (mum of 2.5) has.
This leaves the Disco and Range Rover sport as the only other options, which is a big jump up in price and running costs and misses alot of the low-end market where the badge snob wannabe WAG types reside. Hence the Evoque; something classier than a Freelander, but with similar running costs.
They didn't have Vicky Peckham parading round it on press launches because of her looks or tastes - they clearly used her to make it become associated with WAGs and make it appeal more to its target market.
#33
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They use box secton steel for the chassis instead of U-channel or I-beam steel (which most HGVs have).
If they made the chassis out of U channel, it'd still rust, but it would only remain as surface rust and not penetrate. Why? Because it dries out! And what crud that does builds up can dry and fall off.
Box section fills with water, mud, salt. Once it gets inside it never gets back out again. Crud just builds up more and more, and acts like a sponge everytime its used in the wet. Rotting the chassis from the inside-out.
We regularly see a WWII Dodge utility truck, used in France in the marshes in teh war, and get this...today it survives on its original chassis! Its never been rust proofed, never welded nor patched. The steel is about three times thicker than a typical Land Rover, its U-channel, so doesn't hold the crud/moisture, and quite possibly the carbon content and molecular structure of the steel in the chassis is better (Cold forming, less welding - cross members bolted not welded, etc) so is more resiliant to rust than a Mild steel thats been heavily welded and manipulated.
******* jeeps were similar, but they were made from very thin steel, so obviously suffered - Howver I lay bets they would still last longer a typical defender!
Of course, they could have always galvanised it like most of the aftermarket chassis makers do, but thats just too easy.
Last edited by ALi-B; 19 April 2011 at 10:57 AM.
#34
And despite a few things going wrong I still like my Discovery 3; it's got 95k on it and still feels like an almost new car. There's no way I would be tempted by an XC90 or Q7.
#35
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Obviously you work there, won't take any critical comment and have not done your history on the industrial business plans of companies.
One sniff of a down turn and they'll run like **** back home. Don't forget we send billions in aid to India and TATA have received government subsidies to stay here and build. Win Win!
One sniff of a down turn and they'll run like **** back home. Don't forget we send billions in aid to India and TATA have received government subsidies to stay here and build. Win Win!
Come on then enlighten me on what you know about the business plan as i know my own version.
Tata bought JLR before the recession hit, if we were still owned by Ford then they would of shut us down, FACT. JLR was not making money and hadnt done so for years, TATA have/are investing 900 million pounds into the company and have stuck with us investing when the recession hit, they are employing 1500 new people in my factory alone and also an extra 900 engineers over the whole company, we have numerous new cars and also technology that is taking JLR kicking and screaming so that it is up to date with what the modern day motorist wants.
Ford gets handouts for running companies in this country and so do 90% of the big firms, whats your problem with it? its happened for years and will go on happening, unfortunatly UK is a very expensive place to make products and these subsideries help keep the jobs in britain, tell you what though, lets cut all the help and support and send it all abroad hey. i dont care where the person lives who i work for, what i do care about is my family and TATA provide me with enough money to live a very good life
#37
http://www.totallymotor.co.uk/new-ca...evoque-sub-28k
One was parked on our company car park at the weekend with an 11 plate on it.
Thought it was just a concept so was rather amazed!!! Did some research and seems meant to be out in the summer...obviously not!its out now then
Not big but,well,interesting.Looks like you have to be 5'4'' or smaller though to get in the back.Looks like very small windows
One was parked on our company car park at the weekend with an 11 plate on it.
Thought it was just a concept so was rather amazed!!! Did some research and seems meant to be out in the summer...obviously not!its out now then
Not big but,well,interesting.Looks like you have to be 5'4'' or smaller though to get in the back.Looks like very small windows
Last edited by matth76; 25 April 2011 at 02:11 PM.
#38
FFRR owner checking in. I have the L322 with the V8. Its a brilliant car, but you do have to be ready for some big bills.
Evoque.. hmm... not decided yet. I think it will sell very well. Is it a proper Range Rover... bit like asking is a Cayenne a proper Porsche...
Evoque.. hmm... not decided yet. I think it will sell very well. Is it a proper Range Rover... bit like asking is a Cayenne a proper Porsche...
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