R35 GTR. Feck.
#91
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The simple answer is that they couldn't. Nissan are doing a Ford by selling their Halo model at a loss. But where Ford lost approx £7k for every Mk1 Focus RS they built, Nissan are losing Ten's of thousands on every car. Some rumours have it at 50% loss.
Bugatti Veyron is another example of a loss making product. They say the true asking price would be somewhere near £5m
Last edited by stilover; 22 November 2009 at 10:07 AM.
#93
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When the GT-R came out, everyone wondered just how the hell Nissan could build a 911 Turbo beater for less than £60k.
The simple answer is that they couldn't. Nissan are doing a Ford by selling their Halo model at a loss. But where Ford lost approx £7k for every Mk1 Focus RS they built, Nissan are losing Ten's of thousands on every car. Some rumours have it at 50% loss.
Bugatti Veyron is another example of a loss making product. They say the true asking price would be somewhere near £5m
The simple answer is that they couldn't. Nissan are doing a Ford by selling their Halo model at a loss. But where Ford lost approx £7k for every Mk1 Focus RS they built, Nissan are losing Ten's of thousands on every car. Some rumours have it at 50% loss.
Bugatti Veyron is another example of a loss making product. They say the true asking price would be somewhere near £5m
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Higher volume; proven technology; focus on engineering rather than technology - all factors that will make a 911 a lot cheaper than a GTR.
The days of Porsche making cars at a loss have long gone - they went from nearly bankrupt in the early '90s to one of the richest car companies * in the world within 15 years - and are still only a small manufacturer.
*Which they then squandered by trying to by VW
The days of Porsche making cars at a loss have long gone - they went from nearly bankrupt in the early '90s to one of the richest car companies * in the world within 15 years - and are still only a small manufacturer.
*Which they then squandered by trying to by VW
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If you add together two of the rumours above - let's say it cost Nissan £75k to make a GTR and they sold it with the same margins as the Porsche then it would retail at £300k!!!
About the same price as an early Zonda.
Obviously extreme - but the media is commenting that the V-Spec is the right retail price for a GTR to be profitable - that is more than double the standard price!
About the same price as an early Zonda.
Obviously extreme - but the media is commenting that the V-Spec is the right retail price for a GTR to be profitable - that is more than double the standard price!
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