Subaru BRZ coupe pricing announced - starts @ $24,000
02 December 2011, 07:04 PM
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Subaru BRZ coupe pricing announced - starts @ $24,000
- Goes on sale in May 2012
- Starting price around $24k for Premium and about $27k for Limited model
- Expected ouput: 3-4k units a year
Full details: http://www.ft86club.com/forums/showthread.php?t=2579
Looks like this is gonna be a pretty spec'd out car, especially the Limited model
- Starting price around $24k for Premium and about $27k for Limited model
- Expected ouput: 3-4k units a year
Full details: http://www.ft86club.com/forums/showthread.php?t=2579
Looks like this is gonna be a pretty spec'd out car, especially the Limited model
03 December 2011, 11:42 AM
#3
UK and USA models will be different, we may only get one spec.
USA sticker price for WRX STi is $34,700, UK Sticker price is £32,995 so if that price comparison carries over and asuming the info on the BRZ is correct for the full spec USA car, you can expect a price of £25,600
It might sell at that, it needs to be under £24K to be a sales success IMHO
The problem for Subaru will be the value of the UK £ to the Japanese Yen, the £ is on it's ****, it's worth half was it was 3 years ago, so efectively the cars are costing twice as much as they did in 2008 to import, which gives Subaru UK no room to play with margins and get the cost down.
Damn shame, as this car should be great, but it wont sell in numbers over here thanks to our current currency being so weak for imports from Japan.
USA sticker price for WRX STi is $34,700, UK Sticker price is £32,995 so if that price comparison carries over and asuming the info on the BRZ is correct for the full spec USA car, you can expect a price of £25,600
It might sell at that, it needs to be under £24K to be a sales success IMHO
The problem for Subaru will be the value of the UK £ to the Japanese Yen, the £ is on it's ****, it's worth half was it was 3 years ago, so efectively the cars are costing twice as much as they did in 2008 to import, which gives Subaru UK no room to play with margins and get the cost down.
Damn shame, as this car should be great, but it wont sell in numbers over here thanks to our current currency being so weak for imports from Japan.
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