SRX

"We've had a weakness of not being able to translate well-engineered cars into strong sales," Takenaka told a news conference:
http://today.reuters.com/investing/F...-2-PICTURE.XML

I have the feeling that this is a problem that Subaru not only faces in Japan.
What are they doing wrong? Is it their public relations or just a image problem?

Or is the common carowner not interested in well-engineered cars and buys just anything?

Greetings,
SRX!

KiwiGTI

But didn't they just announce record sales North America?

Just read the article - thought it seemed quite positive really.

[Davey]

They try to sell the cars "cheap" then the owners get spanked on Insurance, Maintenance and Parts as everyone else wants a piece of the action..

Obviously you cant get around the insurance as any "hot hatch" type car comes at a premium.. But the prices for Maintenance and Parts are seriously out of order, they are in exotic & prestige car territory when they are not exotic or prestige! infact they are pretty low budget cars in the grand scheme of things.