How succesful is badge engineering?
05 June 2004, 03:26 PM
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How succesful is badge engineering?
When Subaru built the Justy as an own product, I saw quite a lot of them in the Netherlands.
Since they only sticking a badge on a Suzuki the new Justy seems to be vanished.
The same thing happened with the Mazda 121 when it was a derivative of the previous Ford Fiesta.
Can't say if this is the same in the UK, but nevertheless I wonder how successful badge engineering
realy is. What kind of reason will I have to buy a Justy instead of a Suzuki Ignis as it is completely
the same car, only more expensive.
For Subaru it seems more economical to do so, but I think that it would be a much better option to built
a new Justy - for example a hatchback on the platform of the Impreza - in the size of the Leone's
they made in the early years eighty.
So, Subaru, knock off this nonsense and built a proper own car like you did before.
Greetings,
SRX!
Since they only sticking a badge on a Suzuki the new Justy seems to be vanished.
The same thing happened with the Mazda 121 when it was a derivative of the previous Ford Fiesta.
Can't say if this is the same in the UK, but nevertheless I wonder how successful badge engineering
realy is. What kind of reason will I have to buy a Justy instead of a Suzuki Ignis as it is completely
the same car, only more expensive.
For Subaru it seems more economical to do so, but I think that it would be a much better option to built
a new Justy - for example a hatchback on the platform of the Impreza - in the size of the Leone's
they made in the early years eighty.
So, Subaru, knock off this nonsense and built a proper own car like you did before.
Greetings,
SRX!
05 June 2004, 04:34 PM
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Saab 9-3 estate anyone? or a Rover chitycar? everyone is at badge engineering due to the reduced development costs, Ford Galaxy, Seat Alhambra and Volkswagon Sharan were all the same vehicle initially,
Gary
Gary
05 June 2004, 07:47 PM
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Badge engineering? VAG manage to sell the same car in the form of a Skoda, Seat, VW and Audi, so it must work to an extent. For some reason an Audi is deemed better than a VW, a VW better than a SEAT, and a SEAT better than a Skoda, yet the products are virtually identical. In some cases the 'less prestigious' badge has the newer technology.
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05 June 2004, 07:54 PM
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Originally Posted by SRX
When Subaru built the Justy as an own product, I saw quite a lot of them in the Netherlands.
Since they only sticking a badge on a Suzuki the new Justy seems to be vanished.
The same thing happened with the Mazda 121 when it was a derivative of the previous Ford Fiesta.
Can't say if this is the same in the UK, but nevertheless I wonder how successful badge engineering
realy is. What kind of reason will I have to buy a Justy instead of a Suzuki Ignis as it is completely
the same car, only more expensive.
For Subaru it seems more economical to do so, but I think that it would be a much better option to built
a new Justy - for example a hatchback on the platform of the Impreza - in the size of the Leone's
they made in the early years eighty.
So, Subaru, knock off this nonsense and built a proper own car like you did before.
Greetings,
SRX!
Since they only sticking a badge on a Suzuki the new Justy seems to be vanished.
The same thing happened with the Mazda 121 when it was a derivative of the previous Ford Fiesta.
Can't say if this is the same in the UK, but nevertheless I wonder how successful badge engineering
realy is. What kind of reason will I have to buy a Justy instead of a Suzuki Ignis as it is completely
the same car, only more expensive.
For Subaru it seems more economical to do so, but I think that it would be a much better option to built
a new Justy - for example a hatchback on the platform of the Impreza - in the size of the Leone's
they made in the early years eighty.
So, Subaru, knock off this nonsense and built a proper own car like you did before.
Greetings,
SRX!
SC008Y_MAD
05 June 2004, 11:38 PM
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Foresters are sold in India as Chevrolet! 
ps fiat ducato, citreon relay and peugeot boxer are all the same van
ps fiat ducato, citreon relay and peugeot boxer are all the same van
Last edited by PALATINE; 05 June 2004 at 11:40 PM. Reason: forgot to say
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