Everything Everywhere launching a £4m duel brand advertising campaign to promote the strength of its network. The operator's 27 million UK customers are now able to roam freely across both Orange and T-Mobile's networks. The two operators officially opened up their networks on 5 October, when customers were given the opportunity to opt-in to the service by registering on T-Mobile and Orange's websites.

The advertising campaign will see Orange and T-Mobile appearing 'head to head' and speaking together in adverts. Everything Everywhere CEO Tom Alexander said, "Today's switch-on is the culmination of a unique and hugely complex technical project. But the result is simple - our customers now get two networks for the price of one. That means 27 million consumers can now keep close to the people, places and things that matter to them in more places than ever before. This is the first step in our vision of giving our customers instant access to whatever they want, wherever they are - instant access to everything, everywhere."

The joint venture is planning to offer customers a 'multi-network strategy' which will combine to combine 2G, 3G, 4G, fixed broadband and WiFi.

UK: Everything Everywhere To Cut 1,200 Jobs
Britain's biggest mobile operator plans to cut about 1,200 jobs as it prepares to consolidate its business while still maintaining two distinct brands. Everything Everywhere, the product of Orange's merger with T-Mobile's UK business, said it would cut 7.5% of its UK workforce as it starts to merge the back office divisions of the two companies.

The cuts will cover all departments but some divisions, such as IT and legal, will be more affected as the company wants to maintain the separate faces of the two brands. Everything Everywhere has launched a 90-day programme to determine which jobs will go. All cuts are expected to take place before the end of the year.

Tom Alexander, chief executive, called the job cuts "regrettable" but said that the company needed to remove any overlap between the two brands' operations. The job cuts are the latest step in a restructuring programme as Everything Everywhere targets savings of up to £3.5bn.

Everything Everywhere earlier this week laid out plans for its new third-generation network which it said would rely on 18,000 sites for towers and base stations and cover 99.6% of the population within the next four years. Revenue at the company declined 4.8% to £1.7bn in the three months to 30 June, while earnings before interest, depreciation and amortisation fell 18.5% to £309m, Everything Everywhere reported.

I know o2 had very bad 3g coverage up until the end of last year with tmobile sharing the three 3g network they were miles ahead.

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18th December , 2007
Europe UK : 3 UK and T-Mobile (UK) have signed an agreement to combine their 3G access networks in a ground-breaking collaboration that will lead to almost complete population coverage for 3G services across Britain by the end of 2008 with significant fill in and improvement to dense urban in-building coverage in 2009.

As the world's largest known active 3G network sharing agreement, this will significantly increase both operators' 3G network quality and coverage, accelerate the provision of new high-speed mobile broadband services and deliver substantial cost savings as well as environmental benefits.

By combining their 3G access networks (the mobile masts and infrastructure that connects to each operator's separate core network) T-Mobile and 3 UK will create Europe's most extensive high-speed downlink packet access (HSDPA) network. Today's agreement offers customers comprehensive mobile coverage in the first stage of joint development in 2008 and further improvements to quality of service in 2009. It furthers both companies' joint commitment to deliver true mobile broadband internet access in addition to reliable voice and text services.

Although masts and the 3G access networks are being combined, each company's core network and T-Mobile's 2G network will not be shared. Both parties will retain responsibility for the delivery of services to their respective customers and use their own frequency spectrum.

High-speed mobile broadband and data services are set for rapid growth as mobile progressively becomes the individual's primary means of accessing the internet. Nationwide 3G coverage is essential to meet this growing demand. Blanket population coverage becomes rapidly achievable if individual operators split the investment required and share operating costs. Integration of radio access networks will give a further boost to the pace of development of 3G services, reduce the duplication of costs and the proliferation of mobile masts and extend 3G coverage for the first time to some of the more sparsely populated areas of the country.