Sexist road safety leaflet
20 February 2009, 03:48 PM
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Sexist road safety leaflet
'Sexist' road safety leaflet axed
Last Updated: Friday, 20 February 2009, 03:01 GMT- Search: Sexist road safety campaign
A hard-hitting safety leaflet warning male motorists that bad driving could ruin the looks of their car - and their girlfriend - has been dropped after complaints it was 'sexist'.
The pamphlets were launched in the run up to Valentine's Day as part of a campaign in Somerset - but withdrawn on the final day amid claims they demeaned women.
The cards show a young blonde woman in a short skirt on a car beside the headline "Last Valentine's Day my girlfriend agreed to model with my car. They looked fantastic together"
Last Updated: Friday, 20 February 2009, 03:01 GMT- Search: Sexist road safety campaign
A hard-hitting safety leaflet warning male motorists that bad driving could ruin the looks of their car - and their girlfriend - has been dropped after complaints it was 'sexist'.
The pamphlets were launched in the run up to Valentine's Day as part of a campaign in Somerset - but withdrawn on the final day amid claims they demeaned women.
The cards show a young blonde woman in a short skirt on a car beside the headline "Last Valentine's Day my girlfriend agreed to model with my car. They looked fantastic together"
I am a tad curious for what actually looked like (not interested in lookalike pics, if you please
), and Google refuses to be my mate on this issue. Just wondering if we have some peeps here from Somerset area, they may have a copy to scan. Thanks in advance to anyone who could help.
20 February 2009, 04:06 PM
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There's a shocker. People upset by safety leaflet because its designed to upset them!
Honestly, where do these people find time to do the rest of the lives.
Honestly, where do these people find time to do the rest of the lives.
20 February 2009, 06:48 PM
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