It starts off at a party in a loft in New York City for this guy around his mid-20's who's leaving (the city). It's filmed on home video cameras and looks just sort of like another independent drama comedy about this guy. This goes one for a little while when all of a sudden there's a big earthquake and people start to go a bit crazy and they all run up to the roof to see the lower half of Manhattan, and one of these buildings, erupt into a huge ball of fire after this unidentified object from the sky comes flying down and hits it. Then people really start to go crazy and the camera is dropped and blacks out. Then it comes back up and they're out running on the streets and all of a sudden this huge flaming object comes flying through the air and lands on the street and it's the ripped off head of the Statue of Liberty. You can hear this odd freaky roar in the background as more huge flaming/smoking things fly through the air and it ends with people running and screaming.

There is no title for the movie. It only shows "Produced by J.J. Abrams" and says "1.18.08″ and flashes the credit block of names for about a half second and that's it. Everyone in the audience basically just went "what the f**ck!" after it ended! It's insane…

Apparently this is a top secret project called Cloverfield that J.J. Abrams is producing and not directing. What is it, you ask? After doing some research over at Ain't It Cool News, I discovered this description.

Well, word from inside the company is that CLOVERFIELD is a giant monster movie, featuring something that's being referred to internally as "The Parasite".

There's also a bit more about the style and what it may actually be about or how it'll work (which considering from the trailer, might be insanely cool).

And what makes this different than any other giant monster movie? Well, as I understand it, most of the film is going to be shot using home video cameras, as if from the point of view of real people who are experiencing an attack on New York. It’s designed as a fairly small picture, all things considered, and right now, they’re working to make sure the script is going to deliver some wild thrills (like an earthquake that levels Manhattan or an oil tanker flipping over by the Statue of Liberty), but that it’s not suddenly going to turn into a giant $150 million movie.

Holy ****, this sounds awesome! This thing has been pretty top secret so far, without a peep or word or even a listing on IMDb. We haven't seen anything like this in a while, as almost everything nowadays has some news on it all the way from the start of production.

This is not just your ordinary Hollywood disaster or giant monster flick, it's something way different. From the trailer you can tell this is going to be something unique, maybe even on the same scale as the Blair Witch Project. And for now this has to be one of the coolest trailers and best marketing tactics I've seen in a long while. What did everyone else think so far who has also seen it?