Olympic Branding for 2012
04 June 2007, 04:08 PM
#3
Scooby Regular
Join Date: Oct 2004
Location: Never do names esp. Joey, spaz or Mong
Posts: 39,688
Likes: 0
Received 0 Likes
on
0 Posts
04 June 2007, 04:15 PM
#6
Scooby Regular
Join Date: Feb 2005
Location: Derbyshire
Posts: 12,304
Likes: 0
Received 0 Likes
on
0 Posts
Trending Topics
04 June 2007, 05:19 PM
#9
Scooby Regular
Join Date: Nov 1998
Posts: 11,905
Likes: 0
Received 0 Likes
on
0 Posts
04 June 2007, 05:33 PM
#11
Scooby Regular
Join Date: Jul 2005
Posts: 12,329
Likes: 0
Received 0 Likes
on
0 Posts
First thing i thought of when i saw it...
http://www.tapeworks.com/KAWASAKI%20...ogos/KAW14.gif
what is it with this "everyones games"... its the olympics. same as it ever was... why does it have to become a spin item..
then i suppose theyve got to sell it to da yoofz (chavs)
crap logo btw....
Mart
http://www.tapeworks.com/KAWASAKI%20...ogos/KAW14.gif
what is it with this "everyones games"... its the olympics. same as it ever was... why does it have to become a spin item..
then i suppose theyve got to sell it to da yoofz (chavs)
crap logo btw....
Mart
04 June 2007, 07:35 PM
#12
Scooby Regular
Join Date: Aug 2000
Location: Where age and treachery reins over youthful exuberance
Posts: 5,275
Likes: 0
Received 0 Likes
on
0 Posts
"It won't be to be eveybody's taste immediately but it's a brand that we genuinely believe can be a hard working brand which builds on pretty much everything we said in Singapore about reaching out and engaging young people, which is where our challenge is over the next five years.
"If we don't that, then frankly the whole project is unsustainable."
Lord Coe
So the Olympic Games is about "engaging young people." WTF? And I thought it was about running faster, jumping higher, or throwing further than anybody else.
I think Lord Coe is the "unsustainable" bit. And the budget
Richard.
"If we don't that, then frankly the whole project is unsustainable."
Lord Coe
So the Olympic Games is about "engaging young people." WTF? And I thought it was about running faster, jumping higher, or throwing further than anybody else.
I think Lord Coe is the "unsustainable" bit. And the budget
Richard.
04 June 2007, 07:55 PM
#13
Scooby Regular
Join Date: Apr 2005
Posts: 465
Likes: 0
Received 0 Likes
on
0 Posts
Saw the pink and yellow logo initially and thought it was someones idea of a joke, for a start the colours clashed and could probably spark a few migraines quite easily!!
Then I thought looking at it, surely it sends out a message that the London Olympics is for the gay people?!?! Wheres the old one gone, that was much better, I don't know why they needed to change it!
As for the £400k, someone is having a joke, probably took a 15 year old work experience boy a couple of days to come up with something!! Who is the design company? remind me to steer clear of them in future
Then I thought looking at it, surely it sends out a message that the London Olympics is for the gay people?!?! Wheres the old one gone, that was much better, I don't know why they needed to change it!
As for the £400k, someone is having a joke, probably took a 15 year old work experience boy a couple of days to come up with something!! Who is the design company? remind me to steer clear of them in future
04 June 2007, 07:58 PM
#14
Scooby Regular
iTrader: (1)
Join Date: Jan 2007
Location: Oo'p Norf
Posts: 873
Likes: 0
Received 0 Likes
on
0 Posts
Christ on a bike that look like some monged out cretin with a pack of crayolas scrawled something on the back of a *** packet! And that cost £400K.. WTF!?? 
I thought this one was pretty good, knocked up by some guy in his lunch hour
It's certainly better than the official one.. and they guy would have probably settled for a crisp £50 and a couple of pints!
I thought this one was pretty good, knocked up by some guy in his lunch hour
It's certainly better than the official one.. and they guy would have probably settled for a crisp £50 and a couple of pints!
04 June 2007, 08:02 PM
#15
Scooby Regular
Reminds me of something from the 80's like the 'Going Live' logo or the 'Top of the Pops' logo, all edgy and bright.
The Olympic committee say they are not going to change it despite public hatred of the thing. Stubborn gits! Just like the Government though isn't it? They always ignore public feeling!
The Olympic committee say they are not going to change it despite public hatred of the thing. Stubborn gits! Just like the Government though isn't it? They always ignore public feeling!
04 June 2007, 08:17 PM
#16
Scooby Regular
Join Date: Mar 2006
Posts: 2,082
Likes: 0
Received 0 Likes
on
0 Posts
"This is not just a marketing logo, but a symbol that will become familiar, instantly recognisable and associated with our Games in so many ways during the next five years."
"This is a truly innovative brand logo that graphically captures the essence of the London 2012 Olympic Games...."
and I really dont like the new swear filter much either
04 June 2007, 08:56 PM
#18
Scooby Regular
Thread Starter
iTrader: (1)
Join Date: Jan 1999
Location: UK
Posts: 15,271
Likes: 0
Received 0 Likes
on
0 Posts
Christ on a bike that look like some monged out cretin with a pack of crayolas scrawled something on the back of a *** packet! And that cost £400K.. WTF!??
I thought this one was pretty good, knocked up by some guy in his lunch hour
It's certainly better than the official one.. and they guy would have probably settled for a crisp £50 and a couple of pints!
I thought this one was pretty good, knocked up by some guy in his lunch hour
It's certainly better than the official one.. and they guy would have probably settled for a crisp £50 and a couple of pints!
04 June 2007, 11:26 PM
#19
Scooby Regular
Join Date: Oct 2004
Location: Was Manc now Camden
Posts: 2,689
Likes: 0
Received 0 Likes
on
0 Posts
05 June 2007, 09:51 AM
#22
Scooby Regular
Thread Starter
iTrader: (1)
Join Date: Jan 1999
Location: UK
Posts: 15,271
Likes: 0
Received 0 Likes
on
0 Posts
They have just released an 'animated' version to demonstrate how it works and how we have all misunderstood.
OH MY F****** GOD!! It makes it look a hundred times worse. This is really, really bad. Really bad!
OMFG!
OH MY F****** GOD!! It makes it look a hundred times worse. This is really, really bad. Really bad!
OMFG!
05 June 2007, 12:53 PM
#24
Scooby Regular
Join Date: Aug 2002
Posts: 39,877
Likes: 0
Received 0 Likes
on
0 Posts
Difficult to believe that people who are supposed to be intelligent can come up with such a crass attempt at a logo and not only that-pay £400k to the con artist who invented it!
What an Effing liberty!!!
Les
What an Effing liberty!!!
Les
05 June 2007, 01:57 PM
#28
Scooby Regular
Join Date: Aug 2000
Location: Where age and treachery reins over youthful exuberance
Posts: 5,275
Likes: 0
Received 0 Likes
on
0 Posts
Lord Coe needs to go back to school.
Definition of a brand = guarantee of consistency. Olympic logo is five rings. That’s it. No more. The end.
If Coe introduces a head-up-the-**** competition, he'll win gold. Is that the plan
Richard.
Definition of a brand = guarantee of consistency. Olympic logo is five rings. That’s it. No more. The end.
If Coe introduces a head-up-the-**** competition, he'll win gold. Is that the plan
Richard.
05 June 2007, 02:15 PM
#30
This represents the olympic committee quite well
http://newsimg.bbc.co.uk/media/image...ul_day_416.jpg
http://newsimg.bbc.co.uk/media/image...ul_day_416.jpg