hawkthescoobslayer

As title does anyone have expereince with direct marketing mailshots?

if so any hint's and tip's would be appreciated

do brochure's work better than letters alone?
colours of envelopes etc etc


Paul

Hammy Hamster

Always spread loads of superfluous apostrophes all over the place, especially if you're marketing a fruit and veg stall.

fatherpierre

I have loads of experience in putting them in the bin.

Damned annoying.

David Lock

SN as helpful as ever

I think you may need to check with mail preference service to avoid getting knuckles wrapped if you write to someone on list.

Are you planning 1000's or just a few hundred

Target carefully

You might want to try a few samplers to test the market

Can you indicate what product or service type?

I am sure you know you can buy buy mailing lists but I have no idea how good or accurate they are

DL

Hammy Hamster

We were waiting for you. So we gave him a couple of BTTTs whilst we were waiting.

Tiggs

i send out thousands..they work but GET ADVICE.....a good mkt compnay will make the difference.

little'un

iTrader: (9)

Depends how much you want to "get into" this. I extract data for mailings (automotive data for Hyundai) and send them to the marketing company we use. I have to run it by MPS ie do not mail and Bereavement register. These take a load of people out who do not want contact via direct mailings. You have to be very careful and apply the Data Protection Act as necessary.

If you want some advice, I'd be happy to try and find out for you.

Lins

RJMS

iTrader: (2)

I've done the data processing for a few in my time, these have been big ones (100,000 plus) but one thing I have picked up on is sending a variety of "offers" to see which one gets the best response for the next time. This is all most definetly not applicable if you're only doing one fairly small one and as has already been said, a decent marketing company would be able to give you far better advise than the little I have picked up along the way

I would also restate the importance of the MPS register - it can mean big trouble mailing people who are on this

The_Gza

I've created and commissioned a few direct mail pieces - I'd second the advice above regards getting a Marketing Agency involved. If you don't want to/can't afford one, the Royal Mail do a half decent guide - clicky

There's plenty of little gems out there that can increase your response rate - amazing how the simplest revisions can make a difference!

Harry_Boy

Paul - what market are you aiming at? What's your target audience?

The approach depends entirely on what product/service you are promoting.

PM me for a sensible chat.

ajm

Oh look, Tiggs confessing to doing something that winds people up... imagine that!

Anything else you do? Seal clubbing?

blueone

I once worked for a wholesale automotive parts supplier. They decided to open up a new branch. The manager of this new branch employed a family friend who use to work in a Bank to be in charge of marketing. Three weeks before the new branch was to open 30,000 mailshots had to go out as the marketting strategy of choice. These mailshots were not targetted at all, all they had in common was that they delt with cars/drivers in some way and got sent to small businesses up and down the length and breadth of the land. Half way through putting the flyers into envelopes it was discovered that they had folded them the wrong way round before placing them into envelopes. All of the workers wondered WTF was going on as they could not see any method in the madness of the marketting being used. They were patronised and belittled as not knowing what they were on about. On the day of the ground opening despite loads of special offers in the flyers not one customer turned up. In the first week no, in the first month it must of had all of twenty customers if that, spend diddly. I left a couple of months later as I could see the writing on the wall. Three months later they closed their doors never to reopen. The moral of this tale is make sure you target your market well and that you use someone who knows what they are doing.

hawkthescoobslayer

thanks for the replies everyone


harry you have mail

Harry_Boy

Paul - YHPM back...