Anyone here advertise with Yellow Pages?
#1
Scooby Regular
Thread Starter
Join Date: Sep 2001
Location: Plymouth
Posts: 3,079
Likes: 0
Received 0 Likes
on
0 Posts
Just forked out around £1500 pounds for a small colour add for next years Yellow Pages. It's affordable but I would want a definate return in enquiries for that as my budget isn't limitless and it's important I get as much value for money as I can.
I'ver also got an appointment at Plymouth Argyle next week, so they can show me what they have to offer!
Anyone care to offer opinions/experiences of past advertising ventures?
Thanks.
[Edited by andrewdelvard - 10/28/2003 9:54:16 AM]
I'ver also got an appointment at Plymouth Argyle next week, so they can show me what they have to offer!
Anyone care to offer opinions/experiences of past advertising ventures?
Thanks.
[Edited by andrewdelvard - 10/28/2003 9:54:16 AM]
#2
Scooby Regular
Join Date: Oct 2004
Location: London
Posts: 4,797
Likes: 0
Received 0 Likes
on
0 Posts
IMO Yellow Pages are a bit of a spent force. It depends on what your product is but most categories are so congested that it becomes a lottery as to whether any punter will pick you out. I find yp sales people very pushy in trying to sell you ever bigger adverts in more and more books. Last year I sepnt about 12k with them and got very little back. This year I have reduced that by about 75%, so we will see if it makes that much difference. I think yell.com is better value at the moment, and i am looking at other internet marketing strategies.
#3
Scooby Regular
Join Date: May 2000
Location: Bristol
Posts: 949
Likes: 0
Received 0 Likes
on
0 Posts
I advertise with them, it works very well for me and IS worth the money. My company is early in the alphabet ie; Bristol Golf centre, this also makes a difference, spoke to a lot of people whose company starts with letters near the end of the alphabet and they get little response, spend as much as you can to make the advert stand out if poss.
I also looked at the football advert scene, didnt go that route. Advertising is money for old rope and very rarely pays for its self. Ive found the best forms of advertising are yellow pages and local radio.
Hope this helps.
Ian
I also looked at the football advert scene, didnt go that route. Advertising is money for old rope and very rarely pays for its self. Ive found the best forms of advertising are yellow pages and local radio.
Hope this helps.
Ian
Thread
Thread Starter
Forum
Replies
Last Post