Company Christmas Cards...
#1
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Our company sends out approx 2,500 Christmas Cards to our agents.
Our marketing guru expects each senior employee to 'sign' each card. Yes, 2,500 cards.
I suggested we each write a message, scan it, and print it on each card. Was told that this is not personal enough, and we had to sign every card.
1) Am I out of order for being too lazy or impersonal ??
2) If you receive a company Christmas Card with printed message/signitures, would think this was 'cheap'.
Quick poll of your opinions please ......
Our marketing guru expects each senior employee to 'sign' each card. Yes, 2,500 cards.
I suggested we each write a message, scan it, and print it on each card. Was told that this is not personal enough, and we had to sign every card.
1) Am I out of order for being too lazy or impersonal ??
2) If you receive a company Christmas Card with printed message/signitures, would think this was 'cheap'.
Quick poll of your opinions please ......
#2
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Erm, we sign all ours, but then again, it is a fraction of the amount you have to send
Some Card companies will scan them for you and print them when they do the logo print. Doesn't cost too much and I'm sure if a professional printing company will do a good job of it so it doesn't look too bad.
Either that or you'll have a very sore wrist
Some Card companies will scan them for you and print them when they do the logo print. Doesn't cost too much and I'm sure if a professional printing company will do a good job of it so it doesn't look too bad.
Either that or you'll have a very sore wrist
#3
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Two things here.
1. If you scan/print each card, it's totally impersonal, and effectively becomes junk mail to the customers, who would probably just bin it.
2. Getting a senior partner to sign 2,500 cards seems daft to me - surely doing so many just devalues the cards in the first place?
Seems an awful waste of paper, resources, time, and effort for something which most clients probably DGAS about anyway.
1. If you scan/print each card, it's totally impersonal, and effectively becomes junk mail to the customers, who would probably just bin it.
2. Getting a senior partner to sign 2,500 cards seems daft to me - surely doing so many just devalues the cards in the first place?
Seems an awful waste of paper, resources, time, and effort for something which most clients probably DGAS about anyway.
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#10
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Assuming 5 secs per card, thats 3½ hours of non productive time.
Multiple that by 6 people, comes to a tidy sum of dosh.
Oppotunity cost and all that !!
Multiple that by 6 people, comes to a tidy sum of dosh.
Oppotunity cost and all that !!
#13
Quick poll of your opinions please ......
- agree with Merkin; an email (with Christmassy background) and note saying money donated to charity in lieu of a Xmas card is more appreciated than a fancy Xmas card
(receive fancy Xmas card <thinks> - the supplier's got too big a profit margin ....)
- agree with Merkin; an email (with Christmassy background) and note saying money donated to charity in lieu of a Xmas card is more appreciated than a fancy Xmas card
(receive fancy Xmas card <thinks> - the supplier's got too big a profit margin ....)
#14
Funnily enough, we (senior management) are just doing the sodding signing of them now! Could not agree more, waste of time, but do understand the lack of personal touch bit.
Not everyone, and certainly not our customers (nurses) have email remember.
Mossman
Not everyone, and certainly not our customers (nurses) have email remember.
Mossman
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