About Turtle Wax
23 February 2006, 03:49 PM
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About Turtle Wax
Turtle Wax® has been the leader in car care products for over 50 years. America has always had a love affair with their cars and Turtle Wax® has been there nearly every mile of the way.
Ben Hirsch, the founder of Turtle Wax®Inc. was a very diverse and creative entrepreneur. He used his experience in the grocery business to invent products such as tasty chocolate covered bananas, dessert toppings and Angel Rinse™ cold wash detergent. While working in the grocery business, Ben met his future wife/partner Marie and together they set out to formulate the world's first liquid car polish, which came to be known as Plastone.
Using his chemical background, $500.00, and a small storefront on Chicago Avenue, Ben and Marie mixed the Plastone car polish in their bathtub. Marie would then bottle the car polish and Ben would sell it by traveling on the city's electric street car. Sometimes Ben would hand polish the fender of a parked car and then wait for the owner to return to make a sale! While Ben continued inventing other items, such as Penny® Shoe Shine Polish and even one of the original Shop- At-Home catalogs, Plastone grew into America's most popular liquid car polish.
Today, the success of Turtle Wax® can be seen in its top-selling car care products which include:
Turtle Wax® Super Hard Shell®, the best-selling car polish in America, in addition to being the most widely sold brand in the world.
FORMULA 2001® Super Protectant with Sun-Stop™ Formula, the most advanced protection available for vinyl, plastic, rubber and leather.
Finish 2001™ by Turtle Wax®the first polish enriched with urethanes to last a full year, is the best selling high-tech car polish in America.
In 1983, Turtle Wax® extended its "shine" technology into non-automotive markets such as shoe care and household cleaners. Innovations in the Turtle Wax® Industrial Division include a line of bulk car care chemicals and the unique Flex Pak® Hyper Concentrate® line of products, both of which have since revolutionized the car wash industry. Additionally, Turtle Wax® now owns and operates 19 full-service, state-of-the-art car washes complete with detailing centers in the Chicagoland and Kansas City areas.
Turtle Wax® Inc.'s headquarters and operations remain in Chicago. The company's facility in Skelmersdale, England forms its international manufacturing and distribution base. The Turtle Wax® name is synonymous with automotive care leadership, with distribution in over 60 countries. Even in areas as far away as Scandinavia, Turtle Wax® holds a 95% brand awareness. And the lively green turtle, which has been the company's logo for nearly 50 years, needs no translation.
Ben Hirsch, the founder of Turtle Wax®Inc. was a very diverse and creative entrepreneur. He used his experience in the grocery business to invent products such as tasty chocolate covered bananas, dessert toppings and Angel Rinse™ cold wash detergent. While working in the grocery business, Ben met his future wife/partner Marie and together they set out to formulate the world's first liquid car polish, which came to be known as Plastone.
Using his chemical background, $500.00, and a small storefront on Chicago Avenue, Ben and Marie mixed the Plastone car polish in their bathtub. Marie would then bottle the car polish and Ben would sell it by traveling on the city's electric street car. Sometimes Ben would hand polish the fender of a parked car and then wait for the owner to return to make a sale! While Ben continued inventing other items, such as Penny® Shoe Shine Polish and even one of the original Shop- At-Home catalogs, Plastone grew into America's most popular liquid car polish.
Today, the success of Turtle Wax® can be seen in its top-selling car care products which include:
Turtle Wax® Super Hard Shell®, the best-selling car polish in America, in addition to being the most widely sold brand in the world.
FORMULA 2001® Super Protectant with Sun-Stop™ Formula, the most advanced protection available for vinyl, plastic, rubber and leather.
Finish 2001™ by Turtle Wax®the first polish enriched with urethanes to last a full year, is the best selling high-tech car polish in America.
In 1983, Turtle Wax® extended its "shine" technology into non-automotive markets such as shoe care and household cleaners. Innovations in the Turtle Wax® Industrial Division include a line of bulk car care chemicals and the unique Flex Pak® Hyper Concentrate® line of products, both of which have since revolutionized the car wash industry. Additionally, Turtle Wax® now owns and operates 19 full-service, state-of-the-art car washes complete with detailing centers in the Chicagoland and Kansas City areas.
Turtle Wax® Inc.'s headquarters and operations remain in Chicago. The company's facility in Skelmersdale, England forms its international manufacturing and distribution base. The Turtle Wax® name is synonymous with automotive care leadership, with distribution in over 60 countries. Even in areas as far away as Scandinavia, Turtle Wax® holds a 95% brand awareness. And the lively green turtle, which has been the company's logo for nearly 50 years, needs no translation.
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