It is trivial, but far more important than most of the threads here. Apple leads and the rest of the industry follows, what you call Marketing BS you'll be using in a few years time and not even realise it.

The biggest thing that people fall for is the belief that Apple is all Marketing.

 

The brand is about 99% marketing, and patronising drivel marketing at that. It makes me despair at the human condition.

 

OK, so if you don't work in Marketing at Apple, what do you do there?

 

Did you consider that I may not have imported my entire collection using the highest bitrate.

 

Here we see a prime example of a person who fell for the hype. Such a shame, you've allowed someone else to bite off your nose to spite your face.

 

I wasn't going to comment but really.... if there was one person who was going to have an issue with Windows 7 it would be you wouldn't it?

Now mods can you please banish this to the Computer Related section where it rightly belongs as once again the original poster has failed to grasp the concept of the forum sections!

 

In the link it states that both Amazon and Google have had cloud based music services running for months, where is this innovation from Apple? Apple are doing what they always do, stealing other people's ideas and then polishing them up. iCloud probably will be good, but it's only a first for Apple, the rest of the world have had it for ages. The iPhone 5 will probably be dual core and have curved glass and NFC, playing catch up with the rest of the market then. Can't see what hardware features the iPhone could have that others don't have already. iOS is stagnent, boring and dull, iOS4 brought some features that Android has had for ages, but Android still outclasses iOS and I can see iOS5 adding some of Google's ideas and features and passing them off as their own, you'll also probably have to pay to use some of them too. I am looking forward to seeing the new iPhone as I'm sure the hardware will be pretty good and the design will be sleek, but the operating system is a big let down.

Also you will have to pay for iCloud, so you have bought the rights to your music, then you have to pay Apple to listen to it

 

Oh my god kill me now.

How can it be possible for people to obsess so much over a fashion accessory/craze/fad/gimmick/status symbol...........

Jesus ****ing Christ

 

I was using a touch screen smart phone long before apple released an Iphone, does that mean they copied another manufacturer?

Tony

 

Yes Tony, they used the touch screen concept that others had used and improved on it with a Capacitive screen, a first I believe. I can accept that, now about the innovations that Apple introduced that others are now using, why is it so hard for people to accept that Apple do some good.

iCloud isn't a place where you can *upload* your music a la Google and Amazon, you've missed the point if that's what you think.

Calm down Pig, you're on a Forum that started because people used to like Subaru cars and used to tell other how good they are.

 

As long as it doesnt rely on iTunes it will get my vote.

For all their technology advances why have such old technology to manage the device and content.

 

No it's more like Spotify.

 

So true mate - I feel sorry for these saddo's where life revolves around a f**king phone - get a f**king grip, put your **** phone down, and try going out tonight to get laid - GEEK!!!

 

Oakley you're out of luck, what's wrong with iTunes anyhow? I've been using it for 10 years now without issue, it's been impeccable.

CrewJ you're a little closer to the mark.

 

Just wait for the keynote. Anything else is just speculation.

 

Don't you think it's a little more sad that you're taking the time to object to someone liking something. I guess that and your use of language is a sad reflection on life in the UK.

 

I think my wife might disapprove of that....

 

I don't get it. If you drop your phone down the bog - you don't lose your music because you stream it. Doesn't everybody back things up to another device these days anyway?
What's happens when you are somewhere where you can't pick up any wifi - you can't stream no? I don't see how this is a good idea.
If i drop my (none touch screen) phone down the bog, i simply acquire a new phone and plug it into my lappy and bang all my MP3's onto the new phone.
Am i missing anything?

 

This is a great point. But I think you will have a local copy of your music. Instead of syncing it to your comp you'll sync it to the cloud.

 

Oooooo, just don't get the point if that the case

 

Agreed!

It fooked my iMac too, now the fans run at full speed and Apple deny they have heard of this happening before even though Google throws up pages of people with the same problem

 

I wonder if this will help Apple regain some of their market share? Their numbers are rapidly falling against Android month by month, so maybe this will stem the flow for a while?

 

I doubt it. That's like saying perhaps Rolls Royce will outsell Skoda. If you give something away you'll always shift more than a premium product.

The iPhone is still the market leading smartphone though and will remain that way for quite some time, not doubt Monday's announcement will push it further ahead.

 

Nothing...10 years ago. But I shouldnt have to fire up my pc, load up an app just to load a file / update O/S etc on my iPad. Should all be over the air, maybe to their new cloud

Saying that Dropbox is a great app for loading files now. Any device can access your files from anyway....that is game changing

 

I'm really intrigued about this better-than-cd quality-audio aspect.

I haven't read up on the whys & wherefores, but for this to be acheived, Apple would need access to all the of audio masters, which invariably unless they stem from original analogue sources, will be at best at 48kHz (which is better, just, than CD's proprietary 44.kHz @ 16 bit.)

However the harsh reality is that most music (up until the last few years) was recorded on systems utilising up to 44.1kHz, 16bit.
Even at 24bit, you won't get clearer sound, you'll just get better dynamic range.

It's a great thing for the future though, as more studios and productions embrace 96kHz and higher..... just be prepared for feckin' huge file-sizes.

eg a stereo CD track (@44.1kHz/16bit) lasting 4mins will take up roughly 40meg.
a 96kHz track of same length @ 24 bit is 120Meg (http://www.sounddevices.com/calculator/)
So your "album" size is going to increase by 3x.
And then look at 192kHz (where we're at in the pro-audio industry now)

However, to get back to this "better-than-cd" aspect - it can't happen if you're ripping your own CDs. Ripping at a higher rate than the CD was generated at, will still result in the CD rate - 441.Khz @ 16Bit.

Rest assured though, the quality will BLOW mp3 out of the water
I'm don't like mp3 or file-compression: I've yet to find one that doesn't **** up the sound in some way. Even AAC
Even if you rip your mp3s at a high rate, you're still changing the data.

The big issue is that people have got used to the lower-quality sound, and accepted it as the norm. Will be watching this with GREAT interest.

DAn

also a caveat - do NOT confuse MP3 datarate/bit rate with digital audio bit rate. They are 2 TOTALLY different things.

mp3 data rate - check out this (it's showing how much compression is taking place) - http://en.wikipedia.org/wiki/MP3#Bit_rate

Digital audio bit rate is the amount of dynamic range captured. In loose terms, volume.
8bit has 256 levels that the audio volume gets shoehorned into. aka Quantize
16 has 65536 levels
24 has 16777216 levels

Boils down to a shed load of data! The more data the bigger/faster the hardware has to be.

 

I've been using Airsharing on the iPhone to share files over the air for years, worked well but Drop Box has taken it's place now. A hard wired connection to update the OS does have advantages, it's not something that bothers me that's for sure.

 

I still don't get it

 

An excellent post and something lost on most of the iPod generation.

The quality of most 'music' stored on iPods and their ilk is nothing short of atrocious quite frankly. Put an iPod through a proper hi-fi system and prepare for a shock at just how bad it is.

I did it once and would not want to repeat the experience LOL!

 

Then you'll be congratulating Apple on Monday when they offer a service that simply ups the listening experience.... didn't think so.