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Subarus Are Not Selling!

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Old Nov 24, 2005 | 01:15 PM
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Red face Subarus Are Not Selling!

Just seen that Subaru are offering Free Servicing for 3 years AND 0% Finance on every single one of their cars!

I remember a friend buying a Subaru Impreza Turbo way back in 1993 ..... I also remember that Subaru offered him Free Servicing and 0% Finance.

In the years between then and now, Subarus have sold well ...... it seems that they are struggling once again.

Clearly, the Impreza looks very expensive now - sat alongside the able competition.

Will Subaru slip back into being a car only driven by farmers and the country folk?

Pete
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Old Nov 24, 2005 | 01:32 PM
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Originally Posted by pslewis
Just seen that Subaru are offering Free Servicing for 3 years AND 0% Finance on every single one of their cars!

I remember a friend buying a Subaru Impreza Turbo way back in 1993 ..... I also remember that Subaru offered him Free Servicing and 0% Finance.

In the years between then and now, Subarus have sold well ...... it seems that they are struggling once again.

Clearly, the Impreza looks very expensive now - sat alongside the able competition.

Will Subaru slip back into being a car only driven by farmers and the country folk?

Pete
No!

Now geed orf ma land!!

Serious answer, I don't know that it's an expensive car per se, when you compare it to something like the Golf R32. I think its just a much more competitive market out there now, and Subaru are going to have to make an effort to get the punters rolling in.

NS04
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Old Nov 24, 2005 | 01:33 PM
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image problem?.....
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Old Nov 24, 2005 | 01:35 PM
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i've got 3 years free servicing and i bought mine in april !! ??
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Old Nov 24, 2005 | 01:37 PM
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i think it's to combat the EU imports. new 2.5 litre WRX from motorpoint £16,995.

when the warranty issue is sorted out (i can't see subaru UK will get away with it for long), the uk prices will look very high (as they are)
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Old Nov 24, 2005 | 01:37 PM
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Originally Posted by rossyboy
image problem?.....
Could be ...... Chavvie image now you mean?

I'm sure a few wins on the Rally circuit could help too ....

Competition is too tough for Subaru I think - I hate VWs, but the trim quality of the Golf mentioned above puts the Subarus to shame. Look at a Honda Accord interior and then a Legacy ....... enough said.

Subaru need to get a quality 'feel' into their cockpits - they have the reliability and performance ..... now, quality trim please!!

Pete
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Old Nov 24, 2005 | 01:40 PM
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i CANNOT remember the last time i bought a car because it had a nice interior , if i want a nice interior i'll sit in my lounge and play on a ps2 .
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Old Nov 24, 2005 | 01:40 PM
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Originally Posted by scoobydooooo
i've got 3 years free servicing and i bought mine in april !! ??
I know .......

But that was on a run-out model AND you didn't get 0%APR Finance!!

Thats just my point .... new model with Free Servicing and Free Finance Smacks of desperation to me!

Pete
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Old Nov 24, 2005 | 01:42 PM
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Originally Posted by scoobydooooo
i CANNOT remember the last time i bought a car because it had a nice interior , if i want a nice interior i'll sit in my lounge and play on a ps2 .
So? you would happily sit on an upturned bucket looking at a set of CockLink lights then??

Interiors ARE important to buyers!

Pete
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Old Nov 24, 2005 | 01:42 PM
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Just a theory, but the people who buy brand new WRXs and STIs are going to generally be at least 25 (more like 30+) and many will have young families. The Chav image and Subaru is pretty much established now unfortunately.

These types will not want to associate themselves with that image and hence may look more favourably on the competition.....
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Old Nov 24, 2005 | 01:44 PM
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Originally Posted by rossyboy
Just a theory, but the people who buy brand new WRXs and STIs are going to generally be at least 25 (more like 30+) and many will have young families. The Chav image and Subaru is pretty much established now unfortunately.

These types will not want to associate themselves with that image and hence may look more favourably on the competition.....
Yes, but what stops them buying a Legacy?? Brilliant car ........

Pete
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Old Nov 24, 2005 | 01:51 PM
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These cars just dont sell as well as they did ...the strength of intrest isnt there.( who in the everday world needs 4wd)....Over the last few years there have been no end of cars with similar performance on offer at a similar price point.
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Old Nov 24, 2005 | 01:52 PM
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Maybe the Legacy has an image problem aswell. It doesn't have much of an image at all. A bit like a Mitsubishi Galant.
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Old Nov 24, 2005 | 01:52 PM
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less image and more running costs imo.
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Old Nov 24, 2005 | 01:53 PM
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to qualify for the 0% finance do you not have to put 40% down?

i think subaru have been resting on there lorals over the past couple of years.....everyone else has raised the game and i think subaru have sat back and not up'ed the anti enough.

for less money theres some very exciting cars on the market at the minute
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Old Nov 24, 2005 | 02:00 PM
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Originally Posted by rossyboy
image problem?.....
I think this is the case, personally I would never buy a saloon version due to the ridiculous spoilers that now adorn them, couple that to the horrible rear lights of the new car...and you have chav city

this is why they have brought out the 'discreet' version but as Evo mag put it, the 'D' should stand for dubious or daft, as even that spoiler looks nasty

I think the 'I want to be a rally driver' thing is getting a bit stale

all said from someone who loves Subarus
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Old Nov 24, 2005 | 02:12 PM
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Have to agree with Pete, looked at a Legacy and discounted because of the interior quality. Bought a BMW instead.
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Old Nov 24, 2005 | 02:15 PM
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1. Subaru has never sold a car because the interior was nice.

2. Until the turbo impreza arrived, only country folk bought them.

3. With the exception of turbo imprezas it is probably still only country folk who buy them.

4. Who would buy anything as ugly as the latest impreza (by far the ugliest front end so far) unless:
a. They were good value for performance (which I believe they are).
b. They are reliable and tough.
c. Aftermarket care is good (In my experience it is).
d. They are fantastic at covering distances quickly on country roads.

I believe there are are only so many people who can put up with the looks but still feel happy about the car. Subaru have probably saturated that market. Perhaps it would be a good thing if they cut down their impreza export numbers to the uk to the levels of the legacy (probably owned mosty by country folk).

Also, I hate driving my car in the town. So, if I lived in a city, the last car I would have would be a subaru.
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Old Nov 24, 2005 | 02:21 PM
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Originally Posted by pslewis
So? you would happily sit on an upturned bucket looking at a set of CockLink lights then??

Interiors ARE important to buyers!

Pete
yes , yes i would , i would not buy a rover , any model , because it had a nicer interior then a scoob !! if you want to get pedantic pete ! perhaps that should be your new user name pedanticpete ! suits you rather well
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Old Nov 24, 2005 | 02:27 PM
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If you were to read the offer it does state 2005 year models only. ie not new model 2006 cars.

I think this is known as "clearing the decks"
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Old Nov 24, 2005 | 03:36 PM
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I would also think the emergence of super torquey diesels aren't helping the turbo petrol cause either, perhaps Subaru need to do a diesel Impreza!!!!!!!!!
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Old Nov 24, 2005 | 03:45 PM
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Originally Posted by chippy17
I would also think the emergence of super torquey diesels aren't helping the turbo petrol cause either, perhaps Subaru need to do a diesel Impreza!!!!!!!!!

Good idea mate.
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Old Nov 24, 2005 | 03:48 PM
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The game is up I am afraid
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Old Nov 24, 2005 | 03:58 PM
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I dont think a diesel impreza is the answer. If i wanted a diesel i certainly wouldnt look at a subaru. I like my scoob cause its good to drive and is fast, its a fun car but i put up with its slightly cheap looking interior and general cheaper build quality( compared to german cars). If i was in the market for a boring diesel then i would want to make sure it had the best quality and as much toys as possible to make up for the tractor characteristics. Ive had german diesels before and there is no way a diesel scoob would win sales over these alternatives. What sells imprezas is the rally heritage and the fun factor at relatively low cost.
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Old Nov 24, 2005 | 04:18 PM
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i thought they were on the way to producing a flat 6 diesel ..?
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Old Nov 24, 2005 | 04:30 PM
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Lets just hang on a second before we all write off Subaru as a has been, who says they are not selling? and compared to what exactly?
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Old Nov 24, 2005 | 04:44 PM
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PS lewis , who else ??
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Old Nov 24, 2005 | 04:45 PM
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Originally Posted by sgcooby
I dont think a diesel impreza is the answer. If i wanted a diesel i certainly wouldnt look at a subaru. I like my scoob cause its good to drive and is fast, its a fun car but i put up with its slightly cheap looking interior and general cheaper build quality( compared to german cars). If i was in the market for a boring diesel then i would want to make sure it had the best quality and as much toys as possible to make up for the tractor characteristics. Ive had german diesels before and there is no way a diesel scoob would win sales over these alternatives. What sells imprezas is the rally heritage and the fun factor at relatively low cost.
good points all, but the build quality is a lot better on the newer versions, I own a classic and would certainly agree with you there, but the latest Legacy for example is pretty nice inside and would suit a diesel, surely 4wd and diesel go together, and don't get me wrong I still dislike diesel cars purely because I cannot stand the smell!
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Old Nov 24, 2005 | 05:00 PM
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Originally Posted by pslewis
I remember a friend buying a Subaru Impreza Turbo way back in 1993

Pete
You must be mistaken Peter, because they werent available here until the end of 1994.
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Old Nov 24, 2005 | 05:23 PM
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Originally Posted by GC8
You must be mistaken Peter, because they werent available here until the end of 1994.
March 1994!!
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