Car marque hierarchy
11 April 2012, 09:58 PM
#1
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Car marque hierarchy
Out of curiosity where would you place the following in terms of brand prestige? 1 being the most prestigious and 10 being the least.
1 Alfa Romeo
2 Audi
3 BMW
4 Ford
5 Honda
6 Jaguar
7 Mercedes
8 Subaru
9 Vauxhall
10 Volkswagon
1 Alfa Romeo
2 Audi
3 BMW
4 Ford
5 Honda
6 Jaguar
7 Mercedes
8 Subaru
9 Vauxhall
10 Volkswagon
11 April 2012, 10:47 PM
#7
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Fifth gear did a test on the public and the Jaguar came out ahead of BMW and Mercedes. For me it goes;
Mercedes
Jaguar
BMW
Audi
Alfa Romeo
Subaru
VW
Honda
Ford
Vauxhall
Mercedes
Jaguar
BMW
Audi
Alfa Romeo
Subaru
VW
Honda
Ford
Vauxhall
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12 April 2012, 06:29 AM
#11
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Mercedes
Jaguar
BMW
Audi
VW
Alfa Romeo
Subaru
Ford
Honda
Vauxhall
Don't think there's much in it below Alfa Romeo but I don't rate vauxhall at all
Jaguar
BMW
Audi
VW
Alfa Romeo
Subaru
Ford
Honda
Vauxhall
Don't think there's much in it below Alfa Romeo but I don't rate vauxhall at all
Last edited by Jamescsti; 12 April 2012 at 06:30 AM.
12 April 2012, 09:13 AM
#12
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12 April 2012, 09:28 AM
#13
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Officially the world's most valuable car brand is Toyota worth about $24bn according to one of the more recent global surveys. I suspect that's due to worldwide recognition.
They'd also dropped a fair bit after the accelerator issues in the US.
5t.
They'd also dropped a fair bit after the accelerator issues in the US.
5t.
12 April 2012, 10:05 AM
#14
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Are you also including worldwide, Europe only, UK only?
More parameters needed.
12 April 2012, 10:24 AM
#15
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Surely Jaguar are well ahead if Mercedes sit in a new Jag then sit in a new Merc and the Merc feels pretty crappy in comparison and at leas Jag can build a car with an auto box that won't fail every 60k.
12 April 2012, 11:54 AM
#17
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I used the most popular marques on here that people buy as I was curious to see what their perceptions were. I could have included Porsche but thats an obvious one and has its own rather niche market so didnt bother.
12 April 2012, 11:58 AM
#18
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Again, we are not talking about what is actually better, purely the perception o the brand. Quite often flagship models elevate the marque, for example Ford have the ST and RS models lifting them out of ordinary, Mercedes have SLR and SLS models where as Jaguar have the occasional supercar but not as part of a regular line up.
12 April 2012, 12:52 PM
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Again, we are not talking about what is actually better, purely the perception o the brand. Quite often flagship models elevate the marque, for example Ford have the ST and RS models lifting them out of ordinary, Mercedes have SLR and SLS models where as Jaguar have the occasional supercar but not as part of a regular line up.
12 April 2012, 01:41 PM
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On brand preception - not who makes the better drivers cars, relibality etc
Subaru are bound to do badly in tihs sort of thing as they dont have a great market share and out of this list of manufactors probaly sell the least cars in the UK !
BMW
Mercedes
Audi
Jaguar
Volkswagen
Honda
Alfa Romeo
Subaru
Ford
Vauxhall
Richard
Subaru are bound to do badly in tihs sort of thing as they dont have a great market share and out of this list of manufactors probaly sell the least cars in the UK !
BMW
Mercedes
Audi
Jaguar
Volkswagen
Honda
Alfa Romeo
Subaru
Ford
Vauxhall
Richard
12 April 2012, 05:10 PM
#22
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Have you seen the XKR-S ? I can imagine that there are people who rate German taxi cabs above Jaguar but those must be people who know nothing about cars. Jag don't make ****ty little cars like the a-class or smarts like merc so if it turns out that the majority of people think Merc has more prestiege then their marketing dept has done well.
Again, we are not talking about what is actually better, purely the perception o the brand
12 April 2012, 05:20 PM
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Audi
Mercedes
Alfa Romeo
Jaguar
Ford
Volkswagen
BMW
Honda
Subaru
Vauxhall
Probably that order, the top 3 were all top marques in the 30's for racing, all the way through to the 50's+ the others then came on the scene, Jaguar next, the rest are relatively new in any other sense, to top marques would be this.
Mercedes
Alfa Romeo
Jaguar
Ford
Volkswagen
BMW
Honda
Subaru
Vauxhall
Probably that order, the top 3 were all top marques in the 30's for racing, all the way through to the 50's+ the others then came on the scene, Jaguar next, the rest are relatively new in any other sense, to top marques would be this.
Last edited by TonyBurns; 12 April 2012 at 05:22 PM.
12 April 2012, 09:35 PM
#27
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jag
merc
bmw
audi
vw
alfa
honda
ford
subaru
vauxhall
That would be my opinion of perceived prestige but i doubt i'll ever buy a Bmw, Audi or VW as i don't like Bmw, they seem to be driven by ***** and Audi and VW seem to be over priced and driven by *****. All imho.
Kev
merc
bmw
audi
vw
alfa
honda
ford
subaru
vauxhall
That would be my opinion of perceived prestige but i doubt i'll ever buy a Bmw, Audi or VW as i don't like Bmw, they seem to be driven by ***** and Audi and VW seem to be over priced and driven by *****. All imho.
Kev
12 April 2012, 09:49 PM
#28
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i hate bmw drivers ther k.**** i need to uprade saing that i i trounced a m1 new one who was goin for it got to 70 nowhere to go anyfaster she called papa lol
12 April 2012, 09:52 PM
#29
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I have no idea why you put that brick wall smilie up, I am and have been aware all along about the difference between presteige and good ;I am just stating some opinions about why it annoys me that Merc can make so many average cars driven by sales reps and still be regarded as a presteige marque by many.
12 April 2012, 10:33 PM
#30
I have no idea why you put that brick wall smilie up, I am and have been aware all along about the difference between presteige and good ;I am just stating some opinions about why it annoys me that Merc can make so many average cars driven by sales reps and still be regarded as a presteige marque by many.