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I'm not a big "European" fan, so this article made me both laugh and cry at the same time.
Laugh - the new design is a joke! It looks awful (IMHO ).
Cry - How much are they spending on this "re-branding"? Can the money not be better spent elsewhere?
designed in response to a request by European Commission president Romano Prodi to find ways of rebranding the EU
Isn't that what companies do when they are in trouble..?