bigmac

Say I phone up my insurance/broadband/utilties company (or even visit any of their sites), they nearly always want me to do a "customer survey" afterwards.

OK, I understand why they might want my opinion on how I felt they handled my query, but the question I always ask myself is "so you want me to waste 10 minutes of my time for your benefit - what's in it for me".

I mean, if they just said that they would put your name in a monthly drawer for a free months supply of whatever it is they sell/supply to you, then great. I'd have no problem spending 10 more minutes filling in some form/answering some questions.

But I just don't get why I should spend my valuable time doing it for no benefit to me.

Is it just me?

unfeasablylargegonads

iTrader: (3)

no its not just you and my answer is usually no

Boro

iTrader: (1)

And herein lies the problem with todays society... "What's in it for me?"

Lisawrx

iTrader: (1)

Very true. But in this instance, possibly something, depending upon how seriously these companies take their surveys.

People in this country are very quick to moan about customer service (and rarely give praise if due) whether it be to friends/family or directly to the company, yet ask somone to give their opinions of service that may take a few minutes, and they still moan. That feedback may lead companies to review the service they give, or in cases of good service, let them know they are doing the right thing. Either way, if a company values such feedback, it can be a benefit to the consumer.

I'm not a huge fan of surveys, working in customer services, as they have made our lives as staff, worse. But I think that is the fault of surveys and exactly what they ask. However, my personal experience is besides the point.