StickyMicky

This stuff is the same drink, just called differently for different markets.

magners for the uk
bulmers in ireland


so why do we in the uk get adverts for both ??

and both for sale on the shop shelves?

Luminous

iTrader: (3)

makes is look like there is competition, but no matter which you choose they win

The Dogs B******s

Not sure,but i prefur Bulmers and its cheaper

corradoboy

Thatchers Katy wipes the floor with both, although they are all nice

StickyMicky

if you google it, you get crazy people claiming that bulmers is sweeter and stuff

but if you visit the bulmers webpage there is a option to go to the uk version and the name changes to magners

or is used to change (been a while since i visited)

i "found" 12 bottles of magners the other day in the cash and carry for £14 but they had no bulmers

Prasius

iTrader: (1)

Gimme Aspall's any day

Mk2_heaven

westons old rosie in a flaggon for me

sti-04!!

Its not the same drink, they taste different. Bulmers doesnt have the meaty aftertaste that magners has.

Though when its £2 a litre bottle in Asda who cares

StickyMicky

bulmers label i see in shops/pubs



magners logo i see in shops/pubs



its the same stuff, why do some places offer both at the bar

this is the english bulmers logo



never seen that logo before so we can assume that the "other" bulmers is not trying to trade of the magners increase in sales ?


massive TV advertisement campaigns for both, i just don't get it

StickyMicky

hmm, found this, 2006 the english bulmers launched this, looks like they are trying to trade of the magners sales




pretty sure i have not seen them in the shops yet?

TopBanana

Magners was the original, Bulmers is the copy

The Dogs B******s

Morrison's sell it with that logo

rgv_stu

well i can taste the difference between the bulmers and magners you get over here. i personnally prefer the magners but go with whatevers cheapest

sti-04!!

I heard different. Magners was made by the Bulmers company & they sold it to another company.
I could be wrong though.

The Dogs B******s

BulmersBulmersBulmersBulmersBulmersBulmersBulmers, its the way forward

Robin Mullan

Same here

StickyMicky

i have it all sorted


bulmers from ireland was rebranded to magners in the uk, because there was already a bulmers in the uk (owned by scottish brewerys)

magners was launched and helped re brand ciders into "cool" stuff to drink with the "poured over ice" malarkey

magners now sells really well, scottish brewerys thought "hold a minute we can dilute this stuff down, market it over ice and sell loads" so they relaunched the uk bulmers




the confusion arose, because when magners was first launched in the uk, i think they ran out, so some places shipped in vast amounts of the irish version to keep up with demand, after i studied the uk advert again i googled it and found it was advertising the scottish brewerys version "born for ice"

some people say magners and bulmers taste different, because some bulmers actualy does, and some bulmers doesn't

just like bulmers from ireland and the bulmers uk (owned by the pesky scots ) are actually different

StickyMicky

right i`m going to pour a pint of magners and watch "dude wheres my car"

The Dogs B******s

I thought Bulmers was from Hereford...

The Dogs B******s

Thats a great film

matchmaker

Exactly

Thatchers Katy is still better

scunnered

iTrader: (1)

Bulmers in Ireland is a completely different company from Bulmers in the UK. StickyMickey was spot on. The Irish Bulmers is Owned by C&C, where as the UK Bulmers brand is Owned by HP Bulmers, which in turn is owned by Scottish & Newcastle. So, Magners in the UK is the same as Bulmers in Ireland.


A quote from the Guardian on May 10 2006;
"The explosion in popularity of Magners pint-bottled cider in Britain has prompted the Irish company behind the drink to earmark €80m (£55m) for investment in advertising and new production capacity as it plans to double its UK sales for the second consecutive year.
The move comes as Scottish & Newcastle, maker of Strongbow, announced it is to resurrect its Bulmers Original cider brand across Britain to defend its market leading position in the face of rapid gains by C&C, the maker of Magners. The move is particularly provocative as Bulmers Original is the name of C&C's leading Irish cider brand, though there is no connection between the companies. High-profile, localised launches for Magners in Scotland and London have helped transform the image of cider in recent years. C&C's chief executive Maurice Pratt said it offered UK drinkers something new. "It's served from a pint bottle, over ice, rather than draught, as many UK ciders are. It is Irish; it is made with a higher percentage of fresh apple juice. And we emphasise the rural, the agricultural element."
C&C's UK cider sale volumes jumped 130% for the year to February 28, beating analysts' expectations. The company plans to spend €50m doubling production capacity at its Clonmel plant in Tipperary. It will spend a further €30m on advertising in the UK this year as it launches in more than 20 cities.
Magners was launched in 1999 as C&C's overseas version of its Bulmers brand.

The Bulmers name outside Ireland belongs to Scottish & Newcastle after it acquired the UK market-leading Herefordshire cider maker HP Bulmer three years ago.
S&N will relaunch Bulmers Original this month. The brand was first sold in Britain in 1982 but was ditched except in Northern Ireland. The drink will be sold in a pint bottle with a label strikingly similar to those of C&C's Magners and Bulmers brands. In a press release, S&N said: "Bulmers Original will be positioned as a product best served over ice and aimed to attract an eclectic mix of new drinkers - both male and female - who value a heritage-based product."

So basically it's an exercise in marketing a low alcohol cider at premium prices. Well, that advertising has to be paid for somehow.
I fully agree that Thatchers Katy is so much better. Actually served ice cold, Katy is probably the best massed produced cider available (in my opinion).
I wouldn't drink Magners unless it was the only cider in the pub. I certainly wouldn't buy it to drink at home, for that I'd buy "Thatchers Katy".

corradoboy

I thought I was the only person who'd discovered Katy

BlkKnight

Thatchers Katy & Aspall's Organic for me.

PeteBrant

"Which is better, bulmers or Magners?...."

Might as well have asked

"Which tastes better? Cat **** or sheep vomit?"

Matteeboy

Both a load of branding led marketing cack.

Just like Guiness - far inferior to Murphys yet much more marketed.

Murphys or a local ale for me - must be getting old...

NAF

definitely a difference in taste between them

I'm Irish so I should know

Had some Magners in London couple weeks ago , was def different to the Bulmers back home

Not to say it wasn't nice tho .... just different

NAF

Agree with the murphys too

Robert Rosario

Doombar from St Austell brewery?

Had a couple in the Red Lion in Clovelly a couple of weeks ago, lovely drink!