Gene Kelly VW ad.. old or new??
16 February 2005, 08:19 PM
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Gene Kelly VW ad.. old or new??
Just seen the above add for the VW,
bloody amazing... i dont know who they are using for there ad campaigns recently, but they seem to be doing well
sticky incase you havnt seen it
http://image.guardian.co.uk/sys-vide...27/golfgti.mov
Mart
bloody amazing... i dont know who they are using for there ad campaigns recently, but they seem to be doing well
sticky incase you havnt seen it
http://image.guardian.co.uk/sys-vide...27/golfgti.mov
Mart
Last edited by mart360; 16 February 2005 at 09:29 PM.
17 February 2005, 10:39 AM
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The ad for the Polo (suicide bomber one) was viral, and was not commisioned by VW or their ad agency. Hence it was never banned, unlike the KA advert with the cat, which was banned. VW have used viral ads in the past, the Passat 'bollocks' advert wasn't passed by the ASA, so they released it as a viral.
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17 February 2005, 11:14 AM
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Viral marketing... http://www.wilsonweb.com/wmt5/viral-principles.htm
As I understand it, it's relying in people to pass the message on for some reason or other, rather than using a tradition advertising medium.
I am probably wrong
As I understand it, it's relying in people to pass the message on for some reason or other, rather than using a tradition advertising medium.
I am probably wrong