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Kraft to reduce food portions - WTF?

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Old 07 February 2003, 04:15 PM
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JackClark
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Pure prejudice. I don't have any proof that I'll grow another arm if I eat food that's been grown after being altered in a lab, but then again I havn't seen any proof that I won't. So, I have two choices, eat it and find out or reject it and don't.

http://www.krafty.org/flash/

Edited to add a nice little shockwave presentation and keep things on topic'ish

[Edited by JackClark - 7/2/2003 4:20:42 PM]
Old 02 July 2003, 08:10 AM
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CraigH
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What is it with Americans?

Kraft Foods are apparently reducing food portions under fears they may be sued for causing obesity?????

Errm. Obese people on the whole (although obviously there are the medical cases) EAT TOO MUCH. Who's fault is that? Not rocket science is it.

Can we start suing car manufacturers if we get caught speeding?
Brewers for getting drunk?
Scoobynet for misuse of time?

Where is it gonna end?

How long will it be before burgers get warning stickers similar to cigarettes? "Burgers make you fat" (but taste great )
Old 02 July 2003, 08:21 AM
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Old_Fart
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Well...portions in the good old USofA are way too big anyway, I think it's probably a good thing when all's said and done. It's not like anyone will starve on the 'smaller' portions. Kinda like the 'supersize' portions in the UK..you have a choice about whether to order it or not, if the 'supersize' was the standard size (which our supersize is equivalent to in USA) then the willpower test is much harder.
Imagine if you had a normal sized engine in your car?
Chuck
Old 02 July 2003, 08:21 AM
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ProperCharlie
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OTOH I heard that the amount of calories in a portion of MD fries has gone up by something like 400% since they were first launched. maybe having smaller portions has some sense to it?
Old 02 July 2003, 08:23 AM
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JackClark
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Kraft, you need to read this
Old 02 July 2003, 08:55 AM
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Wurzel
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Typical stupid yank solution!!! make the portions smaller so the bat fastard doesn't eat as much, then bat fastard eats 2 portions instead of one, which probaly results in eating more tan he would have done if they left the portion size alone in the first place! what a stupid solution.
Old 02 July 2003, 08:56 AM
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pslewis
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Red face

Fat people will buy TWO portions!!!!

Simply a way to increase profits!!

Pete
Old 02 July 2003, 10:27 AM
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krankyd
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I saw something on the telly that summed it up nicely.

It was a fat woman from the USA, who complained so much that they brought in a fat discrimination law. I believe that *in essence* it's a good thing, but it was her last statement that summed it all up:

"I tried dieting, but I coundn't loose weight. So it's easier to change the government and laws than loose those extra pounds"

Basically, she was to ****ing lazy to go on a diet, so she decided to change the law instead to 'favor' fat people.. e.g. airlines / cinema's have to have extra-large seats, people can't discrimate against their lifestyle..

What gets me is what the hell is the doctor to do now, when the people have heart-attacks from being overweight? They can't tell them to stop eating or they'll die, because of the new law against fat-discrimination..

and I thought this country was bad...
Old 02 July 2003, 10:37 AM
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Ratman
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Good business sense by Kraft. The threat of being sued is used as an excuse to reduce size of portions, but sell them for the same amount.

Ratman
Old 02 July 2003, 11:11 AM
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sammyh
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Words of wisdom from Mr Hardman

Imagine if you had a normal sized engine in your car
For once he has but not in the other car
Old 02 July 2003, 01:30 PM
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scoob_babe
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but if the sizes are reduced, will the price be reduced proportionally??
If anything prices will go up as they will have to change recipes, the machine set ups in their factories, buy different packaging etc...

Old 02 July 2003, 01:44 PM
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TelBoy
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Whatever the reasons/effects, it's a shrewd move by Kraft.

1. They absolve themselves from the American compensation culture.

2. They're seen as "good guys" for "caring" about Americans' health.

3. Greedy people will buy more to compensate for smaller packs.

Give the marketing guys at Kraft(y) a round of applause i say!
Old 02 July 2003, 01:49 PM
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JackClark
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>>Give the marketing guys at Kraft(y) a round of applause i say!

Use all 3 of your hands. I love GM food.
Old 02 July 2003, 01:52 PM
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TelBoy
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Genetically Modified as opposed to General Motors i assume you mean?!

Why would that imply somebody would have 3 hands?
Old 02 July 2003, 02:46 PM
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JackClark
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Old 02 July 2003, 02:54 PM
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TelBoy
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Is this plain prejudice or is it based on anything substantive?
Old 02 July 2003, 04:28 PM
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TelBoy
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Fair enough, at least you admit it. Nice bit of scaremongering on the video!
Old 02 July 2003, 05:35 PM
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JackClark
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Scared the Krap out of my american friends and collegues who's fridges are full of Kraft products.
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