revs magazine
04 January 2003, 06:54 PM
#1
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got hold of a copy of the new maxpower (was bored 
)and a copy of revs came free with it. im not in the habit of slagging off peoples cars at all but you should see some of the ones in here. all im gonna say is mk4 escort p158. anyone got anything to add??
)and a copy of revs came free with it. im not in the habit of slagging off peoples cars at all but you should see some of the ones in here. all im gonna say is mk4 escort p158. anyone got anything to add??
05 January 2003, 12:09 PM
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i used to buy it too, thats why i was so surprised, it used to be good with decent cars and useful info now its just garbage, guess thats why there giving them away free now.
05 January 2003, 01:38 PM
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Definate decline in Max Power, Fast Car and the other two - redline and Rev's. i used to buy them all - now I buy Fast Car and Max Power, and when you try reading it I wonder why. The tech info is complete pish. The cars are going to far to look like the american crap - i.e. chrome alloys with crap designs, bodykits that are complete pish, and metallic flake paint work in lairy colours.
Oh, and 50% of the magazine is adverts which are all the bloody same.
Sad day when practical classics appeal more to you because they actually are interesting, with good pictures and there's always something you go 'oh, so thats how it works.' Try doing that with Max and Fast Car.
Oh, and 50% of the magazine is adverts which are all the bloody same.
Sad day when practical classics appeal more to you because they actually are interesting, with good pictures and there's always something you go 'oh, so thats how it works.' Try doing that with Max and Fast Car.
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05 January 2003, 02:58 PM
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lol at p1tud and the escort! 
The mags seem to be getting worse or have they hit rock bottom already??!! The best is when they go to Spain or somewhere else in Europe to feature a mental car and its a bloody punto which is a 1.4 or something stupid!
Mags are still a laugh to get though. gets a bit boring when you seem the same fiesta featured in different mags. if its not a fiesta, its a corsa, nova, pug or most likely a Saxo
The mags seem to be getting worse or have they hit rock bottom already??!! The best is when they go to Spain or somewhere else in Europe to feature a mental car and its a bloody punto which is a 1.4 or something stupid!
Mags are still a laugh to get though. gets a bit boring when you seem the same fiesta featured in different mags. if its not a fiesta, its a corsa, nova, pug or most likely a Saxo
05 January 2003, 03:48 PM
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Hi Ray. I guess you mean me
I don't work 'on' Revs, but I work with them, and Max Power, Car, Classic Cars, Practical Classics, Land Rover Owner, Parkers, MCN, Bike, Ride, Performance Bikes, Classic Bike. Mainly on the international side.
A few comments. Max Power is mainly read by 18-25 year-olds - if people don't like it anymore, it's probably they that have changed more than the mag. Max Power currently sells around 250,000 copies a month, which is more than it has ever sold and around 100,000 more than any other car mag. Emap Automotive Ltd is very happy with it
Revs is also doing fantastically well at the moment, but research tells us we could sell many more hence the sampling/awareness campaign of giving it away free to Max Power buyers.
The media landscape has changed dramatically over the last few years, mainly because of the internet which has attracted huge numbers of readers away from specialist-subject magazines. If you want a 'magazine' about performance-tuning cars, well ScoobyNet does a damn good job, don't you think?
Best regards,
Richard.
I don't work 'on' Revs, but I work with them, and Max Power, Car, Classic Cars, Practical Classics, Land Rover Owner, Parkers, MCN, Bike, Ride, Performance Bikes, Classic Bike. Mainly on the international side.
A few comments. Max Power is mainly read by 18-25 year-olds - if people don't like it anymore, it's probably they that have changed more than the mag. Max Power currently sells around 250,000 copies a month, which is more than it has ever sold and around 100,000 more than any other car mag. Emap Automotive Ltd is very happy with it
Revs is also doing fantastically well at the moment, but research tells us we could sell many more hence the sampling/awareness campaign of giving it away free to Max Power buyers.
The media landscape has changed dramatically over the last few years, mainly because of the internet which has attracted huge numbers of readers away from specialist-subject magazines. If you want a 'magazine' about performance-tuning cars, well ScoobyNet does a damn good job, don't you think?
Best regards,
Richard.
05 January 2003, 06:30 PM
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Oops, this has turned out rather longer than I hoped...
rr_ww, I don't mind a good rant
but it would be wrong of me to get into too much detail or specifics.
Okay, of course Max Power has changed over it's ten-years of life. Every magazine has, but your implication that Max Power somehow shapes the performance-styling car market is merely flattering. Magazines (and the media in general) reflect and report on their respective markets/subjects. Attempts to change them to suit some other agenda always results in disaster. Max Power is like it is because that's how most of it's target market want it to be. And this is how the business works because the closer you get to your readers' wants and needs, the better the bottom line gets. You might not like it, I might not always like it, but that's how it is.
BTW, the editorial staff of all mags are constantly changing and only one of the original Max Power team stills works on Max - photographer Fly Tipping.
I'm not sure what you mean by Max Power ruining the cruising scene. All I will say is that cruising is very important to Max readers and the magazine takes a very firm stance. Max Power does not promote, endorse, advertise or stage any cruises. None. It merely reports on one cruise a month. However, that doesn't prevent Max Power for being blamed for everything that goes wrong, perhaps because loads of boot-leg promoters illegally use the Max Power brand and logo on flyers to promote events for their own benefit and gain. We can get all heavy and legal but it's impossible to prevent. Somehow, it is always the fault of "the Max Power Brigade."
The problem with cruising is some ignorant and heavy-handed policing largely brought about by a small number of utter ***** who turn a fun/safe cruise into a lunatic street race. People have been killed, but never on a cruise that Max Power has attended. These facts are extremely distressing for everyone in and around cruising, but it is not Max Power's fault.
Yes, girls in Revs is relatively new but they are directly linked to the magazine's recent leaps in copy sales, alongside a lot of other editorial improvements. The Revs Babe Squad is here to stay
Why do you not trust Emap? Are all Emap employees untrustworthy, then? A bit of a sweeping statement. Maybe you mean you don't trust PLC companies in general because ultimately they're accountable to their sharholders and the bottom line? I'm guessing, but if so that's not a sustainable view. (Incidentally, a very high percentage of Emap employees are also share-holders and our share schemes have won numerous industry awards.)
And you've got to be joking about Honda! If it wasn't for the integrity of our editorial teams everyone would still be paying £2k too much for their motorbikes and the parallel imports affair would have been smothered at birth. Unfortunately, I was in the thick of it a few years ago and it is not pleasant at all to be confronted by the industry's top brass (manufacturers and retailers, who are also our biggest advertisers) in a furious head-to-head. But readers obviously wanted cheaper bikes and Emap magazines helped to get them. MCN then got the blame for reducing used bike values... A familiar story to ScoobyNetters, I think.
That's just one example. There are dozens of others I could think of and all our editors are constantly bombarded with complaints, writs and threats to withdraw advertising from the industry. Which is a clear sign of an editor who has his readers best interests at heart and can stand their ground.
It is a shame the same thing is not happening in the car market where Haymarket (What Car, AutoCar, AutoSport, F1 mag and others) are the leading publishers - founder and major shareholder Michael Heseltine. That might sound like a swipe at them but it's not intended to be, just a comment. Haymarket are a private limited company.
Hope this helps
Richard.
rr_ww, I don't mind a good rant
but it would be wrong of me to get into too much detail or specifics.Okay, of course Max Power has changed over it's ten-years of life. Every magazine has, but your implication that Max Power somehow shapes the performance-styling car market is merely flattering. Magazines (and the media in general) reflect and report on their respective markets/subjects. Attempts to change them to suit some other agenda always results in disaster. Max Power is like it is because that's how most of it's target market want it to be. And this is how the business works because the closer you get to your readers' wants and needs, the better the bottom line gets. You might not like it, I might not always like it, but that's how it is.
BTW, the editorial staff of all mags are constantly changing and only one of the original Max Power team stills works on Max - photographer Fly Tipping.
I'm not sure what you mean by Max Power ruining the cruising scene. All I will say is that cruising is very important to Max readers and the magazine takes a very firm stance. Max Power does not promote, endorse, advertise or stage any cruises. None. It merely reports on one cruise a month. However, that doesn't prevent Max Power for being blamed for everything that goes wrong, perhaps because loads of boot-leg promoters illegally use the Max Power brand and logo on flyers to promote events for their own benefit and gain. We can get all heavy and legal but it's impossible to prevent. Somehow, it is always the fault of "the Max Power Brigade."
The problem with cruising is some ignorant and heavy-handed policing largely brought about by a small number of utter ***** who turn a fun/safe cruise into a lunatic street race. People have been killed, but never on a cruise that Max Power has attended. These facts are extremely distressing for everyone in and around cruising, but it is not Max Power's fault.
Yes, girls in Revs is relatively new but they are directly linked to the magazine's recent leaps in copy sales, alongside a lot of other editorial improvements. The Revs Babe Squad is here to stay
Why do you not trust Emap? Are all Emap employees untrustworthy, then? A bit of a sweeping statement. Maybe you mean you don't trust PLC companies in general because ultimately they're accountable to their sharholders and the bottom line? I'm guessing, but if so that's not a sustainable view. (Incidentally, a very high percentage of Emap employees are also share-holders and our share schemes have won numerous industry awards.)
And you've got to be joking about Honda! If it wasn't for the integrity of our editorial teams everyone would still be paying £2k too much for their motorbikes and the parallel imports affair would have been smothered at birth. Unfortunately, I was in the thick of it a few years ago and it is not pleasant at all to be confronted by the industry's top brass (manufacturers and retailers, who are also our biggest advertisers) in a furious head-to-head. But readers obviously wanted cheaper bikes and Emap magazines helped to get them. MCN then got the blame for reducing used bike values... A familiar story to ScoobyNetters, I think.
That's just one example. There are dozens of others I could think of and all our editors are constantly bombarded with complaints, writs and threats to withdraw advertising from the industry. Which is a clear sign of an editor who has his readers best interests at heart and can stand their ground.
It is a shame the same thing is not happening in the car market where Haymarket (What Car, AutoCar, AutoSport, F1 mag and others) are the leading publishers - founder and major shareholder Michael Heseltine. That might sound like a swipe at them but it's not intended to be, just a comment. Haymarket are a private limited company.
Hope this helps
Richard.
05 January 2003, 07:05 PM
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Before I begin. Thanks for answering these points. And I think we're going to have to agree to diagree on this one.
So basically the punters (you, I everyone) who supported Max, Revs etc when they were launched have been forgetton because you're now pandering to the lowest denominator. Kids with Neon Washer Jets FFS! How is the Magazine even a little bit about "Max Power" anymore?
Cruising. So photos in the magazines of owners of underpowered cars putting engine oil down so they can perform a burnout for the cameras is nothing to do with your(and other magazines to be fair) art editor wanting pictures like that.
The Revs babe squad is here to stay. Back to the lowest denominator again arent we. If I want to look at pretty girls wearing bugger all I'll buy FHM or Loaded. I think you'll find that a lot of women are intimidated to buy Car mags now because of all the naked flesh.
Trusting Emap. Maybe I can rephrase that better. AS an employee of Emap. You more or less do what you're told I would guess. If Emap wants Revs to change into Max Power 2 (for example) then thats how it WILL be.
To cite the Kiss 100 example.(Originally a Dance Music Station) when Emap took it over, it changed what had started as a pirate radio station years ago with a unique style and growing listener numbers, into a kind of Capital FM (Which is a more comercial pop/light rock type station Steps/Robbie Williams etc)
So Emap has no interest in the people that support something, only in how it can be made profitable for its shareholders. Which is great for them but not anyone else. (Bit like RailTrack I suppose)
Honda. I wasnt into biking when all this hapenned though I have friends who were. I gather Honda threatened to remove advetising from all Emap publications. However, it seems that as part of the deal to keep them on board, Honda were told they wouldnt have anything overtly negative about them in the titles.
Easy couple of Examples
Performance Bike litre group test. Puts year old Blade above brand new R1 (Superbike mag Link House (Focus) R1 wins, Blade quite low score. Simply cos its a little outdated Yes I know testing is subjective)
MCN TV Program Used Blade test.
Dave Moore : "So its a good bike then"
Resident Expert tester "Yeah, but its a little outclassed by the new GSXR thou and R1"
Dave Moore : "So overall, a good allrounder then" FFS!!
Same sort of thing for the Pan-European test the other night. Not 1 single negative comment about it. Surely it aint perfect?
MCN recent CBR600RR test. Where shall I start
Cant comment on Haymarket. Only read Autosport and theres not really any direct competition from outside that publishing house.
All this IMHO. Unfortuantly for your colleagues, Im not the only one with this mindset.
Anyway thanks for your answers
Rich
[Edited by rr_ww - 1/5/2003 7:08:46 PM]
So basically the punters (you, I everyone) who supported Max, Revs etc when they were launched have been forgetton because you're now pandering to the lowest denominator. Kids with Neon Washer Jets FFS! How is the Magazine even a little bit about "Max Power" anymore?
Cruising. So photos in the magazines of owners of underpowered cars putting engine oil down so they can perform a burnout for the cameras is nothing to do with your(and other magazines to be fair) art editor wanting pictures like that.
The Revs babe squad is here to stay. Back to the lowest denominator again arent we. If I want to look at pretty girls wearing bugger all I'll buy FHM or Loaded. I think you'll find that a lot of women are intimidated to buy Car mags now because of all the naked flesh.
Trusting Emap. Maybe I can rephrase that better. AS an employee of Emap. You more or less do what you're told I would guess. If Emap wants Revs to change into Max Power 2 (for example) then thats how it WILL be.
To cite the Kiss 100 example.(Originally a Dance Music Station) when Emap took it over, it changed what had started as a pirate radio station years ago with a unique style and growing listener numbers, into a kind of Capital FM (Which is a more comercial pop/light rock type station Steps/Robbie Williams etc)
So Emap has no interest in the people that support something, only in how it can be made profitable for its shareholders. Which is great for them but not anyone else. (Bit like RailTrack I suppose)
Honda. I wasnt into biking when all this hapenned though I have friends who were. I gather Honda threatened to remove advetising from all Emap publications. However, it seems that as part of the deal to keep them on board, Honda were told they wouldnt have anything overtly negative about them in the titles.
Easy couple of Examples
Performance Bike litre group test. Puts year old Blade above brand new R1 (Superbike mag Link House (Focus) R1 wins, Blade quite low score. Simply cos its a little outdated Yes I know testing is subjective)
MCN TV Program Used Blade test.
Dave Moore : "So its a good bike then"
Resident Expert tester "Yeah, but its a little outclassed by the new GSXR thou and R1"
Dave Moore : "So overall, a good allrounder then" FFS!!
Same sort of thing for the Pan-European test the other night. Not 1 single negative comment about it. Surely it aint perfect?
MCN recent CBR600RR test. Where shall I start
Cant comment on Haymarket. Only read Autosport and theres not really any direct competition from outside that publishing house.
All this IMHO. Unfortuantly for your colleagues, Im not the only one with this mindset.
Anyway thanks for your answers
Rich
[Edited by rr_ww - 1/5/2003 7:08:46 PM]
05 January 2003, 08:10 PM
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Bought max power (with the free revs issue) this month.....
first time i have bought it in quite a while....ooh dear.
Its all gone a bit pete tong (imho)(both revs and max)
Revs- used to be the best magazine- useful how to guides, interesting cars, no mingers plastered all over the mag, now its gone the same way as max and shedline.
If i want ****- id buy a **** mag, or go hunting on the 'net. But if thats what they have found younger lads want in with their car mags, so im not going to complain to them.
I just wont buy them.
And i wont be buying them again-unless one of my friends is in it or something.
Shame revs has gone the same way. Not really any decent car mags out there now (apart from the specialist one make etc ones like fast ford etc.)
Just my 2 euros worth.....
first time i have bought it in quite a while....ooh dear.
Its all gone a bit pete tong (imho)(both revs and max)
Revs- used to be the best magazine- useful how to guides, interesting cars, no mingers plastered all over the mag, now its gone the same way as max and shedline.
If i want ****- id buy a **** mag, or go hunting on the 'net. But if thats what they have found younger lads want in with their car mags, so im not going to complain to them.
I just wont buy them.
And i wont be buying them again-unless one of my friends is in it or something.
Shame revs has gone the same way. Not really any decent car mags out there now (apart from the specialist one make etc ones like fast ford etc.)
Just my 2 euros worth.....
05 January 2003, 08:58 PM
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Rich, agreeing to differ is fine by me. As is good debate, so that's cool
Agreed, Max Power has moved more towards styling than performance, but that's because rocketing insurance has left serious performance out of most people's reach. Again, Max is reflecting the market, not steering it.
At cruises, we do our best to keep things safe and sensible but when it gets around that Max Power actually is at a cruise, the pulse rate rises. Nobody is forced to perform for Max Power but some nutters will do anything to get their car featured (or their **** ) Their GFs are also suitably enthusiastic
Revs Babe Squad and FHM? Then let's have more! FHM is the UK's biggest-selling monthly magazine, also published by Emap, and has 16 international editions. Max Power already has two international editions. We must be getting something right.
Not sure about your comment on Railtrack, other than it was an utter disaster for its shareholders, and is no more.
Emap has enormous interest in people who support and believe in something. People are Emap's only asset (we don't even own the buildings we work in, no printing presses or even company cars - all leased). That's why so many staff stay and collect company shares. Plenty have left to go to the competition and soon come back. Emap isn't perfect, but it's kept me happy for a couple of decades. I wouldn't work for another publisher, and some have been kind enough to ask. All our magazine teams are incredibly passionate about what they do, and Emap has the leading magazines in the majority of markets it publishes in.
Bike testing - very subjective and there are often opposing views, but only honest ones. And most bikes are so good and so close these days. Would you expect Bike magazine to come to the same conclusions as Performance Bikes? It depends what you're looking for and what's most important to the magazine's readers. Put a BMW next to a Fireblade and tell me which one is 'best'?
On the Honda question, well it's not surprising they tend to come out on top as they are market leaders in just about every category in every country. But to suggest there's some kind of collusion is mad - if there was, we wouldn't get much support from Yamaha, Kawasaki, Suzuki, Ducati, Aprilia etc etc. It would be commercial suicide.
Advertisers often threaten to withdraw advertising but seldom do. Very often. Maybe it's a ploy to negotiate a better advertising rate, but that would be a cyncial interpretation. During my term running our bikes titles, I know of only one manufacturer that actually did withdraw advertising and all editorial cooperation for any significant period (and it wasn't Honda). So MCN went and purchased some bikes and blagged rides from other magazines abroad. We're friends again, now
Cheers
Richard.
Agreed, Max Power has moved more towards styling than performance, but that's because rocketing insurance has left serious performance out of most people's reach. Again, Max is reflecting the market, not steering it.
At cruises, we do our best to keep things safe and sensible but when it gets around that Max Power actually is at a cruise, the pulse rate rises. Nobody is forced to perform for Max Power but some nutters will do anything to get their car featured (or their ****
) Their GFs are also suitably enthusiastic Revs Babe Squad and FHM? Then let's have more! FHM is the UK's biggest-selling monthly magazine, also published by Emap, and has 16 international editions. Max Power already has two international editions. We must be getting something right.
Not sure about your comment on Railtrack, other than it was an utter disaster for its shareholders, and is no more.
Emap has enormous interest in people who support and believe in something. People are Emap's only asset (we don't even own the buildings we work in, no printing presses or even company cars - all leased). That's why so many staff stay and collect company shares. Plenty have left to go to the competition and soon come back. Emap isn't perfect, but it's kept me happy for a couple of decades. I wouldn't work for another publisher, and some have been kind enough to ask. All our magazine teams are incredibly passionate about what they do, and Emap has the leading magazines in the majority of markets it publishes in.
Bike testing - very subjective and there are often opposing views, but only honest ones. And most bikes are so good and so close these days. Would you expect Bike magazine to come to the same conclusions as Performance Bikes? It depends what you're looking for and what's most important to the magazine's readers. Put a BMW next to a Fireblade and tell me which one is 'best'?
On the Honda question, well it's not surprising they tend to come out on top as they are market leaders in just about every category in every country. But to suggest there's some kind of collusion is mad - if there was, we wouldn't get much support from Yamaha, Kawasaki, Suzuki, Ducati, Aprilia etc etc. It would be commercial suicide.
Advertisers often threaten to withdraw advertising but seldom do. Very often. Maybe it's a ploy to negotiate a better advertising rate, but that would be a cyncial interpretation. During my term running our bikes titles, I know of only one manufacturer that actually did withdraw advertising and all editorial cooperation for any significant period (and it wasn't Honda). So MCN went and purchased some bikes and blagged rides from other magazines abroad. We're friends again, now
Cheers
Richard.
06 January 2003, 12:36 AM
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What I don't understand is why Revs has to be as equally **** as Max Power, Fast Car and Redline.
I find it odd that there is a market for not 2 or 3 but 4 identical magazines, however no room for a serious tuning magazine aimed at modified performance cars rather than McDonalds specials.
Rather than compete with the plastic neon lighted sheds, it could carve a niche of its own.
As mentioned above CCC is now too track oriented, which leaves maybe only the Jap Performance or one make mags to represent proper tuning.
I would have thought there would be scope for an all makes magazine along these lines. There used to be good one called Fast Car (in the 1980s and early 90s )
The earlier issues of Revs were good as well.
I find it odd that there is a market for not 2 or 3 but 4 identical magazines, however no room for a serious tuning magazine aimed at modified performance cars rather than McDonalds specials.
Rather than compete with the plastic neon lighted sheds, it could carve a niche of its own.
As mentioned above CCC is now too track oriented, which leaves maybe only the Jap Performance or one make mags to represent proper tuning.
I would have thought there would be scope for an all makes magazine along these lines. There used to be good one called Fast Car (in the 1980s and early 90s
)The earlier issues of Revs were good as well.
06 January 2003, 10:22 PM
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i`ve read both revs and max power since they started, and aggre with what has been said above. both mags have changed for the worse [img]images/smilies/mad.gif[/img] but why is emap selling 2 mags with the same stuff? call me sinical(sp) 
...... to make money simple as. stoped reading max about a year ago for 2 reasons. one being that i was`nt paying ni on £4 for a mag which is 75% adverts which THEY pay for, so why should i pay for them too. second reason is that i`m sick of maxed up cars ie 1.1 saxos with over the top body kits.
just my 2p worth mike
...... to make money simple as. stoped reading max about a year ago for 2 reasons. one being that i was`nt paying ni on £4 for a mag which is 75% adverts which THEY pay for, so why should i pay for them too. second reason is that i`m sick of maxed up cars ie 1.1 saxos with over the top body kits.just my 2p worth mike
01 May 2003, 12:29 PM
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REVS got bought out by Emap Publications. A international media company. They also own Max Power amongst many others. Max Power sells well to kids who cant reach the top shelf in their newsagents so by the accountants logic all car mags must be the same. Revs changed to be more like Max, Fast (1 Litre Nova) Car and to a lesser degree Redline. Page 3 "Models" and plastic bodykits (on the cars )
Shame really as I used to buy Revs a few years ago. Really for the how to features. And cos the cars where something i could aspire to as they were relatively cheap. Looked in a Max at work the other day. How to fit Nitrous!!!
Nice and Safe that!! And nearly all the cars that have had thousands spent on them.
Theres nothing out there now to cater for the more sensible Modified car enthusiast. CCC is really going down the trackday car only route now, so Im not buying that as regularly as I have. And although I like and buy Evo, its not a modified car mag.
[Edited by rr_ww - 1/5/2003 12:31:15 PM]
)Shame really as I used to buy Revs a few years ago. Really for the how to features. And cos the cars where something i could aspire to as they were relatively cheap. Looked in a Max at work the other day. How to fit Nitrous!!!
Nice and Safe that!! And nearly all the cars that have had thousands spent on them.Theres nothing out there now to cater for the more sensible Modified car enthusiast. CCC is really going down the trackday car only route now, so Im not buying that as regularly as I have. And although I like and buy Evo, its not a modified car mag.
[Edited by rr_ww - 1/5/2003 12:31:15 PM]
01 May 2003, 04:21 PM
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Hoppy
I dont agree with you on the fact I (or the readers) have changed more than the magazine. When Max first started years ago the cars were about Performance over substance. Stuff Like 400 BHP cossies, Integrales etc And Revs was more about cheaper Performance. Real Cars that could be used day in day out. Hot Hatches and the like. Not £20K Plastic fantastics. Now, I know trends change, but how much of this is down to the stuff being featured in the mags. If they were full of chipped up Hot Hatches then people would aspire to them. But cos its full of 1 litre Novas/Saxos etc people aspire to those. I also understand that the mags dont want to feature different stuff cos readers dont identify with it. And dont get me started on how Maxs childish and irresponsible reporting has ruined the Cruising scene!
Revs and Max are now far too similar. Revs used to rarely have Birds in Bikinis now its full of them like Max.
It seems that the Editorial staff changed around the time Emap bought it out. So was it a case of this is how we want the magazine, if you dont like it leave. I remember Emap doing the same to Kiss100London when they bought that too.
I dont and never will trust Emap! They only care about the figures, not about integrity, fair journalism or anything which doesnt add to the bottom line. Witness EVERY one of Emaps Bike publications kissing Honda and Ducati to the detriment of impartial reporting.
Nothing personal against Hoppy, just musing what I read elsewhere.
[/rant off]
[Edited by rr_ww - 1/5/2003 4:23:59 PM]
I dont agree with you on the fact I (or the readers) have changed more than the magazine. When Max first started years ago the cars were about Performance over substance. Stuff Like 400 BHP cossies, Integrales etc And Revs was more about cheaper Performance. Real Cars that could be used day in day out. Hot Hatches and the like. Not £20K Plastic fantastics. Now, I know trends change, but how much of this is down to the stuff being featured in the mags. If they were full of chipped up Hot Hatches then people would aspire to them. But cos its full of 1 litre Novas/Saxos etc people aspire to those. I also understand that the mags dont want to feature different stuff cos readers dont identify with it. And dont get me started on how Maxs childish and irresponsible reporting has ruined the Cruising scene!
Revs and Max are now far too similar. Revs used to rarely have Birds in Bikinis now its full of them like Max.
It seems that the Editorial staff changed around the time Emap bought it out. So was it a case of this is how we want the magazine, if you dont like it leave. I remember Emap doing the same to Kiss100London when they bought that too.
I dont and never will trust Emap! They only care about the figures, not about integrity, fair journalism or anything which doesnt add to the bottom line. Witness EVERY one of Emaps Bike publications kissing Honda and Ducati to the detriment of impartial reporting.
Nothing personal against Hoppy, just musing what I read elsewhere.
[/rant off]
[Edited by rr_ww - 1/5/2003 4:23:59 PM]
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