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Doesn't it have something to do with tobacco ads being allowed in Monaco and not in France?
As most of the stages are in France instead of monaco they can't have tobacco ads there, but they can in Monaco.
The 555 sponsored car is not a show car. It's the car after the rally at the podium. I saw I higher resolution pic of it (I think at www.rally-live.com )and the left rear fender is dented.
They must have changed the ads for the podium.