Sony announce $2.9 Billion annual loss
22 January 2009, 03:33 PM
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Sony announce $2.9 Billion annual loss
Playstation Division - losses INCREASED by $337million (usd)
Sony Corporation has said that it expects to record a net loss of JPY 150 billion (USD 1.68 billion / EUR 1.29 billion) for the financial year ending March 2009.
The company's PlayStation games division is expected to increase losses by approximately JPY 30 billion (USD 337 million / EUR 258 million) in the financial year, half of which is due to lower than expected sales.
For the fiscal year ended March 2008, the company made a profit of JPY 369.4 billion.
The company has primarily been affected by the economic slowdown and the strength of the yen making exports expensive.
The new forecast contrasts sharply with the previous guidance set in October last year, when Sony said that it expected to make a profit for the fiscal year of JPY 150 billion.
The company's other business segments fared no better. Sony's electronics division is expected to see losses grow JPY 340 billion, while Sony Pictures is anticipating an increase in loss of JPY 13 billion.
Sony's financial services division, which includes Sony Life Assurance, is expected to lose JPY 65 billion compared to previous forecasts, and all other business a further JPY 11 billion.
Update: Sony has revealed plans to cut costs at the business by JPY 250 billion, including the closure of one of its manufacturing sites in Japan, further consolidation of divisions and cuts to bonuses and salaries.
Sony Corporation has said that it expects to record a net loss of JPY 150 billion (USD 1.68 billion / EUR 1.29 billion) for the financial year ending March 2009.
The company's PlayStation games division is expected to increase losses by approximately JPY 30 billion (USD 337 million / EUR 258 million) in the financial year, half of which is due to lower than expected sales.
For the fiscal year ended March 2008, the company made a profit of JPY 369.4 billion.
The company has primarily been affected by the economic slowdown and the strength of the yen making exports expensive.
The new forecast contrasts sharply with the previous guidance set in October last year, when Sony said that it expected to make a profit for the fiscal year of JPY 150 billion.
The company's other business segments fared no better. Sony's electronics division is expected to see losses grow JPY 340 billion, while Sony Pictures is anticipating an increase in loss of JPY 13 billion.
Sony's financial services division, which includes Sony Life Assurance, is expected to lose JPY 65 billion compared to previous forecasts, and all other business a further JPY 11 billion.
Update: Sony has revealed plans to cut costs at the business by JPY 250 billion, including the closure of one of its manufacturing sites in Japan, further consolidation of divisions and cuts to bonuses and salaries.
23 January 2009, 12:44 PM
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Playstation Division - losses INCREASED by $337million (usd)
Sony Corporation has said that it expects to record a net loss of JPY 150 billion (USD 1.68 billion / EUR 1.29 billion) for the financial year ending March 2009.
The company's PlayStation games division is expected to increase losses by approximately JPY 30 billion (USD 337 million / EUR 258 million) in the financial year, half of which is due to lower than expected sales.
For the fiscal year ended March 2008, the company made a profit of JPY 369.4 billion.
The company has primarily been affected by the economic slowdown and the strength of the yen making exports expensive.
The new forecast contrasts sharply with the previous guidance set in October last year, when Sony said that it expected to make a profit for the fiscal year of JPY 150 billion.
The company's other business segments fared no better. Sony's electronics division is expected to see losses grow JPY 340 billion, while Sony Pictures is anticipating an increase in loss of JPY 13 billion.
Sony's financial services division, which includes Sony Life Assurance, is expected to lose JPY 65 billion compared to previous forecasts, and all other business a further JPY 11 billion.
Update: Sony has revealed plans to cut costs at the business by JPY 250 billion, including the closure of one of its manufacturing sites in Japan, further consolidation of divisions and cuts to bonuses and salaries.
Sony Corporation has said that it expects to record a net loss of JPY 150 billion (USD 1.68 billion / EUR 1.29 billion) for the financial year ending March 2009.
The company's PlayStation games division is expected to increase losses by approximately JPY 30 billion (USD 337 million / EUR 258 million) in the financial year, half of which is due to lower than expected sales.
For the fiscal year ended March 2008, the company made a profit of JPY 369.4 billion.
The company has primarily been affected by the economic slowdown and the strength of the yen making exports expensive.
The new forecast contrasts sharply with the previous guidance set in October last year, when Sony said that it expected to make a profit for the fiscal year of JPY 150 billion.
The company's other business segments fared no better. Sony's electronics division is expected to see losses grow JPY 340 billion, while Sony Pictures is anticipating an increase in loss of JPY 13 billion.
Sony's financial services division, which includes Sony Life Assurance, is expected to lose JPY 65 billion compared to previous forecasts, and all other business a further JPY 11 billion.
Update: Sony has revealed plans to cut costs at the business by JPY 250 billion, including the closure of one of its manufacturing sites in Japan, further consolidation of divisions and cuts to bonuses and salaries.
Simon
23 January 2009, 06:30 PM
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more bollocks from Sony:
In an interview with the Official PlayStation Magazine, and transcribed by Eurogamer, SCEI head Kazuo Hirai said that the PlayStation 3 was intentionally designed to be a difficult platform for developers to work on. Wait, what?
"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?" explained Hirai.
He added, "So it's a kind of - I wouldn't say a double-edged sword - but it's hard to program for, and a lot of people see the negatives of it, but if you flip that around, it means the hardware has a lot more to offer."
Interestingly enough, the original PlayStation had a reputation for being relatively easy for programmers to get their concepts running, especially at a time when the games industry was moving from 2D to 3D. The PlayStation 2, on the other hand, was a difficult platform to work with, especially when compared to the Dreamcast, GameCube and Xbox.
Hirai does point out that having a difficult platform does allow the user to see some real growth over the lifespan of the console. The original launch games for PlayStation 2 look pathetic when put up against ones made during the console’s twilight moments. But is that necessarily a good thing for either developers -- who have to spend more time and resources in realizing their designs -- or for the gamer -- who has to wait years before getting just what he or she fully wanted out of the “next generation” platform?
In an interview with the Official PlayStation Magazine, and transcribed by Eurogamer, SCEI head Kazuo Hirai said that the PlayStation 3 was intentionally designed to be a difficult platform for developers to work on. Wait, what?
"We don't provide the 'easy to program for' console that [developers] want, because 'easy to program for' means that anybody will be able to take advantage of pretty much what the hardware can do, so then the question is what do you do for the rest of the nine-and-a-half years?" explained Hirai.
He added, "So it's a kind of - I wouldn't say a double-edged sword - but it's hard to program for, and a lot of people see the negatives of it, but if you flip that around, it means the hardware has a lot more to offer."
Interestingly enough, the original PlayStation had a reputation for being relatively easy for programmers to get their concepts running, especially at a time when the games industry was moving from 2D to 3D. The PlayStation 2, on the other hand, was a difficult platform to work with, especially when compared to the Dreamcast, GameCube and Xbox.
Hirai does point out that having a difficult platform does allow the user to see some real growth over the lifespan of the console. The original launch games for PlayStation 2 look pathetic when put up against ones made during the console’s twilight moments. But is that necessarily a good thing for either developers -- who have to spend more time and resources in realizing their designs -- or for the gamer -- who has to wait years before getting just what he or she fully wanted out of the “next generation” platform?
once it drops I'll have one 
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