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Since buying an Impreza and filling it with Optimax and noticing that lots of other Scooby owners - and no doubt other performance car owners buy Optimax too. However I wonder if this is the marketing or the qualities of the product?
So since the marketing line is that Shell developed this with Ferrari it must be good. Lately I've noticed them stepping up their marketing with Schumi himself recommending it to us. So does Michael do it for you?. Does he persuade you to buy Optimax?
Actually I've now seen Quenten Wilson on an radio advert also saying "buy optimax". So if Michael doesn't do it for you, perhaps Quentin does?
Sometimes,celebrities advertising a certain brand/product can work against them.
...I will eat worms for breakfast,before i shop at Sainsburys,due entirely to my utter dislike of Jamie Oliver.
Jon:
Schuey is the master! However, I wouldnt buy petrol or anything else for that matter, even if he recommends it. However, if Nell McAndrew recommended it.........phwoar, yes please!!