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For years we've used Aldi for everything and only go to the others if there's something they don't stock. You might not have heard of Aldi's brands, but there days it's very rare that they're not every bit as good as the ones you're used to.
Truth be told Aldi uses same suppliers as other supermarkets for some of their products....I know the manager of ours and She's had goods delivered by accident with Marks and Spencer's packaging!
Point being the supermarket branded product you buy from one store could be identical to the one with another store's branding.
Use? Tesco? But I hate the place. It just happens to be the closest which usually has everything I want. Given a choice I'd split between Waitrose and Sainsbury's.