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-   -   ***AWESOME Marketing?!***Lucky Star "Film"*** (https://www.scoobynet.com/non-scooby-related-4/115443-awesome-marketing-lucky-star-film.html)

Mossman 22 July 2002 03:39 PM

Hi All,

Has anyone seen the new "film ad" for Lucky Star!?!? WOW! Great looking "film", top, v cool actor, Benicio Del Toro and a seriously cool car - Merc SL 55 AMG (I think that's the one). I have seen this on TV and at the cinema and thought that is a must see film. I checked out the website and that was also veryb slick (trailers and wallpapers).

I honestly thought it was a film. I have now been told that it is in fact a Merc ad campaign! JESUS! How smooth is that!?! IS this true and how many other people have been duped by, IMHO the coolest campaign ever!?!?!?!?:cool:

Mossman - seriously impressed with Merc's marketing
:):)

Dizzy 22 July 2002 03:45 PM

tbo I am so sick of the advert its untrue... I assume they saved money on the lead and spent it on marketing :rolleyes: still isn't going to make me watch it though :D

MarkCSC 22 July 2002 03:56 PM

Wow!!

Saw it last night and thought that might be worth a watch. Doh!!

I tried the URL http://www.luckystar.com but it doesn't work

Markus 22 July 2002 03:59 PM

Saw this the other day, clicked that MB had something to do with it. Very, very cool though.

dogmaul 22 July 2002 04:01 PM

really dont think its a film, its an advert i think for merc

The_Gza 22 July 2002 04:14 PM

Very slick :)

www.luckyluckystar.co.uk

dogmaul 22 July 2002 04:17 PM

thought so its a bloody ad for merc

mattstant 22 July 2002 04:26 PM

very clever but i didnt remember specifically that it was a merc in the trailer so is it good advertising?.

looks like they may have been inspired by Swordfish and the amount of coverage the cerbera got.

MarkCSC 22 July 2002 04:28 PM

If there is enough public interest they say that they might make the film for real.

Scoobychick 22 July 2002 04:34 PM

Yep very cool and clever Michael Mann ad :D I thought it was a trailer for a film until I read an article in the paper all about it. V nice car too :D And Benecio isn't too bad either ;)

rik1471 22 July 2002 04:35 PM

B4STARDS!

I FEEL ROBBED.

dogmaul 22 July 2002 04:35 PM

if they do oooh i cant wait a film that is as dull and characterless as a merc car how much fun that will be

Boost II 22 July 2002 04:43 PM

I have seen this a few times and didn't even notice a car :eek: I must take note next time its on!

JackClark 22 July 2002 04:44 PM

This was a campaign from a while ago, they have a web site where you can watch all the films and 'making of' videos. It's great entertainment and I for one would have loved to have worked on it. But if it was a great campaign I'd remember the address.

DavidBrown 22 July 2002 04:45 PM

Advert pi55es me off more than anything.

But then BMW have done it all before with Madonna.

P1Fanatic 22 July 2002 05:42 PM

Its very good and I remembered the merc in it very well so they got me. Lucky enough my mate had seen it on the news so he told me about it the next day after Id see it at the pics. Im just gutted there is no film as it looked great - perhaps its a double bluff and they may make one - heres hoping :)

This is like the 4th thread talking about it so you did well to miss it all!

BTW the car in Swordfish was a Tuscan and they kept the UK plates on it to give the car that foreign look. I think TVR flew 3 over - 2 cars for driving stunts and 1 with a special shell to show the bullet holes in the fibre glass.

Simon.

mattstant 22 July 2002 10:55 PM

tuscan /cerbera??? never have got the hang of tvr Names :D

Mossman 23 July 2002 08:40 AM

Oops! I did miss all the previous threads! DOH!


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