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Mondelēz made it very clear why the bar had changed ages ago.
The cost of the ingredients had gone up so they had two choices: change the total amount of ingredients in the bar itself or increase the price. People whine like b1tches about the price so they chose to change the bar.
This is one of the many examples of "Shrinkflation" in the UK Post Brexit due to the weak pound. In Europe, the Toblerones haven't changed, so could explain why you can still find the old ones if a shop is buying is stock from a European supplier rather than a UK source.
The weak pound and high inflation mean that imported products or raw ingredients are more expensive, so the only choice for manufacturers is to increase the retail prices, reduce the volume of the product or see their profits fall.
Kraft/Mondelez are particularly guilty of Shrinkflation; Toblerone is one case, the rounding off of dairy milk blocks another and perhaps the worst is the wrapping on Roses chocolates designed to take up more space in the tin so it looks like the tin is full even though the is far less chocolate! They're not the only one though, Jaffa-Cakes have reduced packets from 12 to 10 cakes and there are many other examples.
That's a good point. I will pop into home bargains later and see if your right. As I'm sure there stuff is from abroad.
Originally Posted by BMWhere?
This is one of the many examples of "Shrinkflation" in the UK Post Brexit due to the weak pound. In Europe, the Toblerones haven't changed, so could explain why you can still find the old ones if a shop is buying is stock from a European supplier rather than a UK source.
The weak pound and high inflation mean that imported products or raw ingredients are more expensive, so the only choice for manufacturers is to increase the retail prices, reduce the volume of the product or see their profits fall.
Kraft/Mondelez are particularly guilty of Shrinkflation; Toblerone is one case, the rounding off of dairy milk blocks another and perhaps the worst is the wrapping on Roses chocolates designed to take up more space in the tin so it looks like the tin is full even though the is far less chocolate! They're not the only one though, Jaffa-Cakes have reduced packets from 12 to 10 cakes and there are many other examples.
This is one of the many examples of "Shrinkflation" in the UK Post Brexit due to the weak pound. In Europe, the Toblerones haven't changed, so could explain why you can still find the old ones if a shop is buying is stock from a European supplier rather than a UK source.
The weak pound and high inflation mean that imported products or raw ingredients are more expensive, so the only choice for manufacturers is to increase the retail prices, reduce the volume of the product or see their profits fall.
Kraft/Mondelez are particularly guilty of Shrinkflation; Toblerone is one case, the rounding off of dairy milk blocks another and perhaps the worst is the wrapping on Roses chocolates designed to take up more space in the tin so it looks like the tin is full even though the is far less chocolate! They're not the only one though, Jaffa-Cakes have reduced packets from 12 to 10 cakes and there are many other examples.
o ffs you gonna blame the bad weather on brexit as well?
chocolate bars have been getting smaller and smaller for years since way before brexit was even a word
This is one of the many examples of "Shrinkflation" in the UK Post Brexit due to the weak pound. In Europe, the Toblerones haven't changed, so could explain why you can still find the old ones if a shop is buying is stock from a European supplier rather than a UK source.
The weak pound and high inflation mean that imported products or raw ingredients are more expensive, so the only choice for manufacturers is to increase the retail prices, reduce the volume of the product or see their profits fall.
Kraft/Mondelez are particularly guilty of Shrinkflation; Toblerone is one case, the rounding off of dairy milk blocks another and perhaps the worst is the wrapping on Roses chocolates designed to take up more space in the tin so it looks like the tin is full even though the is far less chocolate! They're not the only one though, Jaffa-Cakes have reduced packets from 12 to 10 cakes and there are many other examples.
Why have I just bought a double packet of Jaffa Cakes and there were 13 in each packet?
But the shrinking of many things as gone on way before the BREXIT vote. Ask the Liberal Democrats.
I thought the 'missing mountain' sized bar was due to the 'pound shop' popularity rise and manufacturing a bar to keep in the price range required - I thought a 'normal' sized Tober was still endowed with full mountainage.....
And I'm not usually one to side with theiving ******* scumbag Mondelez - still have not forgiven them for the Creme Egg debacle involving an egg box of of 5 (WTF!!) Creme Eggs instead of the usual 6 - and them stealing the Dairy Milk choccy they used to be made from for a poor equivalent that tastes ****e and trying to sneak it under the radar..... until they were caught out and then fessed up to say that they never promised or advertised Creme Eggs would be made of Dairy Milk forever - ergo have not bought one since - robbing barstewards.
you can cry all you want. After the Brexit result was announced certain things happened e.g. volatility in the currency market with the pound reducing against the Euro......Market forces resulted in the bar changing i.e. they made the gaps larger between the chunks and they made it quite clear to the whiners why..... went something like this - "Ingredients are sourced from the EU. Pound goes down so it is now more expensive, in sterling, for the same amount. But you fcuktards are dumb and cannot understand this nor are you happy with smaller boxes or more expensive product so we have kept the dimensions the same but increased the space between each chunk".
you can cry all you want. After the Brexit result was announced certain things happened e.g. volatility in the currency market with the pound reducing against the Euro......Market forces resulted in the bar changing i.e. they made the gaps larger between the chunks and they made it quite clear to the whiners why..... went something like this - "Ingredients are sourced from the EU. Pound goes down so it is now more expensive, in sterling, for the same amount. But you fcuktards are dumb and cannot understand this nor are you happy with smaller boxes or more expensive product so we have kept the dimensions the same but increased the space between each chunk".
you must have been daft to not notice them shrinking for the past many years.
you must have been daft to not notice them shrinking for the past many years.
This example is pretty dramatic though. Much of the historical 'shrinkflation', and been fairly slow and gradual.
More and more brands will be doing this if costs continue to rise. A lot of the blame for this should lay at the feet of the retailers, they have made it very difficult for their suppliers to increase prices and/or get to affordable promotional price points.
This example is pretty dramatic though. Much of the historical 'shrinkflation', and been fairly slow and gradual.
More and more brands will be doing this if costs continue to rise. A lot of the blame for this should lay at the feet of the retailers, they have made it very difficult for their suppliers to increase prices and/or get to affordable promotional price points.
cadburies blamed the price of chocolate going up for the 4% reduction in bar size last year.
They tend to drop the size of them steadily rather than in one big go, which is whats happened to toblerone. look at creme eggs for example, they havn;t just changed the size of them but also the number in a box and what type of chocolate they use since the US company took over.
cadburies blamed the price of chocolate going up for the 4% reduction in bar size last year.
They tend to drop the size of them steadily rather than in one big go, which is whats happened to toblerone. look at creme eggs for example, they havn;t just changed the size of them but also the number in a box and what type of chocolate they use since the US company took over.
Brexit is nothing what so ever to do with it
It's the result of a multitude of issues, Brexit being one (call it 'forex issues' if you don't like blaming Brexit)
Last edited by Martin2005; Mar 19, 2018 at 05:55 PM.
So i bought a Toblerone
, 'chocolate-covered Rich Tea'?
