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iPhone 6 - Sneak Peak

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Old 15 October 2013, 12:17 PM
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Graz
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Cool iPhone 6 - Sneak Peak



Just kidding

From fashion to marketing phones, interesting career move

http://www.bbc.co.uk/news/business-24530768
Old 15 October 2013, 12:52 PM
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Wow another silly Apple thread.

A bloke recently left my work to follow a change in careers but he never got his own thread on Scoobynet, and we care about her career move because?
Old 15 October 2013, 08:09 PM
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To be fair i did lol when I heard this on the news.
Old 15 October 2013, 09:31 PM
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Similar demographic
Old 15 October 2013, 10:09 PM
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Apple fanboys and chavs, couldn't agree more
Old 15 October 2013, 10:18 PM
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Burberry have managed to stay a premium brand whilst Chav's wear pale imitations. Android phones are a pale imitation of the iPhone used by Chavs. Good move Apple.
Old 15 October 2013, 10:38 PM
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This appointment simply confirms that the iPhone is nothing more than a fashion accessory and not a smartphone as fanbois would have you believe.
Old 16 October 2013, 01:33 AM
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Premium brand? haha.
Old 16 October 2013, 09:59 AM
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Originally Posted by bioforger
Premium brand? haha.
No really, I realise you may have only seen that globally recognisable pattern on your baseball cap, market stalls and dodgy pound shops but those are just copies of a luxury brand. Have a read here http://uk.burberry.com/heritage/

Once you're over the shock you might like to take a look at iOS, I know it's not free but sometimes you have to pay for quality.
Old 16 October 2013, 11:54 AM
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Originally Posted by JackClark
Burberry have managed to stay a premium brand whilst Chav's wear pale imitations. Android phones are a pale imitation of the iPhone used by Chavs. Good move Apple.
Woh woh woh steady on now I'll have you know my HTC is easily as 'premium' as my old 4S.
Old 16 October 2013, 08:50 PM
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Originally Posted by JackClark
No really, I realise you may have only seen that globally recognisable pattern on your baseball cap, market stalls and dodgy pound shops but those are just copies of a luxury brand. Have a read here http://uk.burberry.com/heritage/

Once you're over the shock you might like to take a look at iOS, I know it's not free but sometimes you have to pay for quality.
Go to hell and stick your iOS up yer **** pipe
Old 16 October 2013, 09:04 PM
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I did find the announcement amusing, given that in the UK Burberry is now synonymous with chavs / low rent / scum / pikeys / etc, an image that is forever tarnished.

I cannot speak to the US, but certainly in Canada, Burberry is retaining the premium image it used to have in the UK, and I would also expect that it's still seen as such in China, which seems to be very fond of luxury goods, and Apple no doubt has it's eyes firmly on China as a market for it's products.
Old 16 October 2013, 11:12 PM
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I think some of you lot need to see where Burberry was and where it's placed now, before you start to take the ****.

People slagging off a so called "chav" brand on a Subaru based motoring website is irony at its best!
Old 16 October 2013, 11:26 PM
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I don't care how long Burberry as a brand has been around or how well "established" it is, their success is obvious. However I think you are missing the point, they produce **** products as far as I'm concerned, so for me it is not nor never will be a premium brand. Personal opinion of the products that's all.
Old 17 October 2013, 03:15 PM
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Originally Posted by Shaun
I think some of you lot need to see where Burberry was and where it's placed now, before you start to take the ****.

People slagging off a so called "chav" brand on a Subaru based motoring website is irony at its best!
Well said that man!
Old 17 October 2013, 03:19 PM
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Originally Posted by JackClark
No really, I realise you may have only seen that globally recognisable pattern on your baseball cap, market stalls and dodgy pound shops but those are just copies of a luxury brand. Have a read here http://uk.burberry.com/heritage/

Once you're over the shock you might like to take a look at iOS, I know it's not free but sometimes you have to pay for quality.
In fairness, Burberry was a premium brand of trenchcoats/raincoats, the rest of their gear is for the most part overpriced crap, much like an iphone

Pretty Sure they are owned by Great Universal (the catalog company).

Last edited by Galifrey; 17 October 2013 at 03:22 PM.
Old 17 October 2013, 03:49 PM
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Originally Posted by bioforger
I don't care how long Burberry as a brand has been around or how well "established" it is, their success is obvious. However I think you are missing the point, they produce **** products as far as I'm concerned, so for me it is not nor never will be a premium brand. Personal opinion of the products that's all.
I'm referring to the absolute factual and positive impact that Angela Ahrendts has had on the Burberry brand, and ultimately the commercial success of that company.

Imagine what kind of impact that may have on Apple. I'm sure Apple appreciate the context of the benefits they're hoping this recent placement will provide.
Old 17 October 2013, 04:13 PM
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about the only thing that's worth anything to come out of Basingstoke ...
Old 17 October 2013, 07:13 PM
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Originally Posted by Shaun
I'm referring to the absolute factual and positive impact that Angela Ahrendts has had on the Burberry brand, and ultimately the commercial success of that company.

Imagine what kind of impact that may have on Apple. I'm sure Apple appreciate the context of the benefits they're hoping this recent placement will provide.
Well we'll have to wait and see.
Old 18 October 2013, 09:31 PM
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Just proves how soft Apple fans are

Buy yourself a real phone in the mean time

Last edited by dpb; 18 October 2013 at 09:33 PM.
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