Adtech refers to the software, tools, and systems that agencies, brands, and publishers use to facilitate the buying, selling, delivery, and analysis of digital advertising. It includes a range of technologies that help target, deliver, and measure the impact of ad buys and online advertising campaigns. Adtech refers to the software, tools, and systems that agencies, braAdtech describes the technology and platforms used to plan, execute, and measure digital advertising campaigns across various channels. Martech, on the other hand, primarily refers to the technology used to manage and improve marketing processes, customer relationships, and the overall customer experience.ds, and publishers use to facilitate the buying, selling, delivery, and analysis of digital advertising. It includes a range of technologies that help target, deliver, and measure the impact of ad buys and online advertising campaigns.

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