I advise you to pay attention to different strategies in email marketing. You should know that
gamification in email marketing is gaining popularity right now, which you can read about in this post. It won't take you much time, but it can be very beneficial to your business and your interaction with your customers. I think that applying this kind of interactive content in newsletters will work for any startups and small businesses, because it will help them stand out among their competitors. Anyway, this information won't hurt you, so I suggest you start with this article.