I’ve noticed that some ecommerce websites include surprise items in the shopping cart when customers purchase certain products. This seems like a great way to create excitement and encourage repeat purchases. How can a Magento store owner set up a free item promotion that automatically adds a reward product to the order?

A Magento store can boost engagement with a free item promotion by configuring cart price rules to automatically add a reward product when customers purchase specific items or reach a certain cart value. Store owners can define conditions such as eligible products, customer groups, or minimum spending thresholds and assign the bonus item to appear in the cart and at checkout. Clearly displaying the free item increases motivation to complete the purchase. Regularly reviewing performance, adjusting conditions, and combining with limited-time offers or seasonal campaigns keeps promotions exciting and encourages repeat purchases.