Interesting question. From what I’ve experienced, webinars can absolutely push company development forward, but it heavily depends on execution and audience. I work in a B2B environment where decision-makers don’t always have time to sit through an hour-long session unless it’s really worth their attention. But when the content is tailored—think practical advice, exclusive insight, or something timely—they tend to respond well. We’ve used a
webinar platform that lets us record sessions and distribute them afterward, which has actually worked better than the live sessions in some cases. That said, it’s not plug-and-play. You can’t just slap a PowerPoint together and expect engagement. We found it useful only after building a flow that includes pre-webinar emails, engaging visuals, a good presenter, and clear next steps.