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Get a Standard AMD and bolt some turbos on for at least half that!
Will Goooooooooooooooo though
I look at it like this. If I was a wealthy Arab, lottery winner or Richard Branson and wanted some serious exotica in the realms of Lamborghini Murcielago, Mclaren SLR etc etc but with the ability to take 4 adults there isn't a lot else. Imagine a trip to le mans with some chums and you had to leave the Veyron and take the diesel range rover as your buddies can't squeeze in the Bugatti.
Hartge have a nice H50 and MTM have improved the performance of the B7 RS4 to dizzy heights - but both are lacking in performance and presence next to the Brabus beast that has been aero restyled from the deck up.
It has a very limited market, but it is very appealing.