Diesel
14 November 2003, 19:22
Maybe not as the below press release refers to cable and satellite rights ;)
SONY BAGS WORLD RALLY RIGHTS
AXN, Sony Pictures Television International's action-adventure network, has secured rights to the 2004 and 2005 Fédération Internationale de l'Automobile World Rally Championship (WRC) from International Sportsworld Communicators.
The deals will gives AXN exclusive cable and satellite rights to transmit 16 WRC international events in Asia, Latin American, Europe, Japan and the Middle East in 2004.
Covering the events in highlight shows, magazine formats and seasonal specials, the total number of programme hours dedicated to WRC adds up to 42 hours for both 2004 and 2005.
AXN and ISC are also planning to produce a spin-off lifestyle show titled WRC: Shakedown (wt) to premiere worldwide in March 2004.
Aimed at the 18-34 male audience, AXN beams series, films, sports events and reality programmes in 87m homes across 46 territories.
Maria Esposito
14 Nov 2003
© C21 Media 2003
SONY BAGS WORLD RALLY RIGHTS
AXN, Sony Pictures Television International's action-adventure network, has secured rights to the 2004 and 2005 Fédération Internationale de l'Automobile World Rally Championship (WRC) from International Sportsworld Communicators.
The deals will gives AXN exclusive cable and satellite rights to transmit 16 WRC international events in Asia, Latin American, Europe, Japan and the Middle East in 2004.
Covering the events in highlight shows, magazine formats and seasonal specials, the total number of programme hours dedicated to WRC adds up to 42 hours for both 2004 and 2005.
AXN and ISC are also planning to produce a spin-off lifestyle show titled WRC: Shakedown (wt) to premiere worldwide in March 2004.
Aimed at the 18-34 male audience, AXN beams series, films, sports events and reality programmes in 87m homes across 46 territories.
Maria Esposito
14 Nov 2003
© C21 Media 2003